Amazon DSP is Amazon’s display advertising platform that lets sellers reach their target and relevant audience on Amazon sites, apps, and other publishing partners (read: other websites). In short, Amazon DSP is to Amazon, what display advertising is to Google. Amazon DSP is in a programmatic ad platform built by the Amazon to bring-in more […]
Read More →55% of the consumers rely on YouTube videos to make purchases decisions and 70% of the users watch on YouTube is determined by the algorithm (history). These two facts alone can help us figure out what a gold mine YouTube can be when it comes to product promotions. Enormous reach, Creative marketing, advanced targeting, simple […]
Read More →Do you know that on average 25% of your lead data is practically unusable? And from the rest, 3% loses its validity every month if you just stay put. Yes every month. So now, is your lead data clean and accurate to help your sales team convert your leads? Most probably no. But here’s a […]
Read More →Facebook is the most trending social media marketing service in the present-day world. It is so popular that companies have evolved, providing this mode of advertising. Samskriti Business Solutions is an online marketing company in Hyderabad in India, which caters to this growing need. Benefits of Facebook Marketing There are endless benefits of this mode of marketing. Some of them are […]
Read More →AI is a machine or a computer program that learns how to perform tasks that are usually done by humans, the tasks which require us, humans, to use our cognitive functions. These tasks can range from simple ones like recognizing a face, speech recognition, performing physical tasks (robots), playing chess to solving global problems in […]
Read More →Not all social media platforms are the same when it comes to marketing. The subtle differences between each of these platforms go a long way and make them unique platforms for marketing. It is important to know these differences before you embark on crafting the social media strategy for your business. So, here are the […]
Read More →If you are familiar with YouTube, you will agree that it is one tough nut to crack. Uploading a video doesn’t result in the views unless you make a viral video. And having said that one cannot make the video that goes viral; a viral video just happens. It is a culmination of a lot […]
Read More →Some people take it for granted that SEO and PPC are two separate strategies. They are indeed different in many ways. But if both of the strategies are used together in a tactful way, it can bring out fruitful results. Samskriti has enriched experience in applying both SEO and PPC strategies to the online businesses for sustainability […]
Read More →It’s just believed that you need to spend a lot of money for CPR (Cost Per Result) in Facebook Ads campaign. All this is just a hoax. A well designed campaign which can target the right audience is essential. If it is a new brand, it should be made visible to the right audience. Tips […]
Read More →CRO (Conversion Rate Optimization) and SEO (Search Engine Optimization) are two different concepts. CRO gives more importance on improving conversions on the website that can lead to more sales. SEO focuses more on listing the page or business on search engines to gain maximum organic traffic. Difference between SEO and CRO CRO mainly stresses at […]
Read More →