In the current age of technology, having organic search traffic is a valuable asset for any business. By incorporating this traffic with various social media platforms, you can greatly enhance your online visibility and interaction. This article will investigate five effective tactics for involving natural search visitors on social media platforms. By employing strategies such […]

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Universal Analytics (UA) is a tool offered by Google that enables business and website owners to monitor and evaluate the activity of users on their websites and apps. It was the earlier version of the current Google Analytics 4, popularly known as the GA4 platform. By utilizing the UA platform business or website owners can […]

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Google’s decision to phase out third-party cookies sent shock waves across the digital marketing and advertising industry. Why not? Third-party cookies are critical enablers of targeted online advertising, a USP of digital marketing. And since Google controls 60% of web traffic, phasing them out may mean a tectonic shift in online marketing. The jargon must […]

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The Google Ads programme enables you to generate online advertisements for target markets. Pay-per-click service is primarily utilized on the Google Ads platform, where businesses have to pay visitors who click on the advertisement listed online. However, many PPC marketing strategies, platforms, and techniques exist. Finding a good fit for your organization can be challenging. Salespeople and other influencers […]

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Pay-per-click service, sometimes known as PPC, is a type of sponsored promotion in which you pay a search engine or social media site to display your advertisements when users search for specific keywords. You get charged a fee each time a person clicks on the advertisement, therefore the name “pay-per-click.” At the top, your PPC […]

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Online marketing is a significant part of promotions. It can help grow a brand and attain more recognition. PPC marketing strategies are one of the most popular marketing strategies adopted by companies worldwide. Companies use search Engine Optimization, content marketing etc to increase traffic on their websites. But pay-per-click services continue to be mainstream because […]

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Before moving on to the tactics and strategies of how to beat the competitors in SEO, let’s understand the fundamentals of SEO. SEO stands for ‘search engine optimisation’ and is a very integral part of digital marketing. SEO is the set of practices designed for the improved positioning and increased visibility of web pages in […]

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If you are a start-up you might have already been aware of SEO and its importance in helping a user find your business. But SEO can be notoriously tough for start-ups and SMBs (small and medium businesses). Because they are pitted against large players who have been optimizing their websites for the search you years […]

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PPC is the fastest way to obtain high-quality leads which is why it is considered a fundamental pillar for every digital marketing plan. Unlike SEO and content marketing which needs consistent work for a long time to bring in your visitors, PPC can quickly hit the ground running to provide quick and quality traffic and […]

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The demand for a strong business platform on the internet is rapidly increasing. Any type of business is flouring over the net that helps to reach any part of the world virtually and serve multiple customers at once. This is why digital branding and marketing are a must. Some of the best companies also use […]

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