Adapting PPC Strategies to Inflation and Rising CPCs in 2025
Tightened inflation, shrinking marketing budgets, and rising Google Ads’ cost per click (CPC) are three challenges that marketers will continue to face in 2024. We are not sure what 2025 has in store for us, but it doesn’t seem to promise anything positive regarding inflation and ad costs. If PPC ads drive your business, ignoring […]
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