Content marketing is the process of creating high-quality relevant content for your target audience and distributing it to through a variety of channels to ensure it reaches them. Content marketing = High-quality relevant content (Creation + Distribution) The main goal of any content marketing effort is to provide value to the target audience and drive […]
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Twitter has always been a tough nut to crack for businesses for years. As a result, most businesses are forced to use Twitter only for identity, hygiene and customer service purposes and thus are missing out a sea of opportunities that Twitter can generate in a short time. Even businesses that start fine usually hit […]
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If you are a business that is looking to reap the rich rewards of YouTube Marketing but does not have a set plan of action, then let’s change that with this blog is for you. But before we delve-in, here is a recap of our first blog: Understanding the persona of your TG (Target Group) […]
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Gauging, managing and shaping consumer behaviour had to be the most crucial factor in driving sales and revenue whether in B2B or B2C industry. Any medium or platform that accomplishes this is a gold mine for digital marketing. Many platforms though start off well, grow massive and yet they slowly wane over time when it […]
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By this point, you might have already been aware that Facebook is rebranding itself as Meta. Evidently, Meta is only a parent company, an umbrella for Facebook, Instagram, WhatsApp, Application and technologies that were built or acquired by Facebook. Does this rebranding announcement impact Facebook marketing or digital marketing? As of now, no. But in […]
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Google has finally decided to phase out the Broad Match Modifier. In a major announcement about keyword types, Google is also set to update its Phrase Match type by expanding its scope to match more keywords. So, what exactly are the changes and how does this impact marketers? Read on to know: Google’s 2021 Update […]
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For the first time after 2019, Google has rolled a new update on keyword match types and this seems to be a significant one. Marketers will no longer have Broad Match Modifier as a keyword match type and instead will have to make do with Phrase Match. If you are a beginner in PPC and […]
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Local SEO is the process of ranking your local business listing on the search engine. This method helps your company gain considerable recognition over the internet by attracting more people to your page and increasing the ranking on the search engine pages. There are various online marketing companies in Hyderabad for this purpose. Various steps […]
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Search Engine Optimisation is one of the best digital marketing techniques used to attract a large number of people to check your site out and become potential customers. This method focuses on increasing the ranking of your page on the Google search list as well. This plays a significant role in the amount of reach […]
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The COVID-19 pandemic has impacted the world tremendously and a feature it has highlighted is that digital marketing is becoming the lifeline of every business. In-person meetings, organic client events, trade shows have all taken a backseat in the new world where stepping out is a threat. In light of this businesses need to find […]
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