AI is a machine or a computer program that learns how to perform tasks that are usually done by humans, the tasks which require us, humans, to use our cognitive functions. These tasks can range from simple ones like recognizing a face, speech recognition, performing physical tasks (robots), playing chess to solving global problems in […]

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Not so long ago, Google unofficially changed the length of Meta description for the search engine results page. The length of the description was increased from the 155-170 characters to 300-320 characters in December 2017 in a presumed effort to give users more information on the search result. It was ‘unofficial’ because there was no […]

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2018 is not so far and it is the ideal time to think about the industry trends for the next year and beyond. Bill Gates said “content is king” in 1996 and his words are still valid today. Content marketing is for better engagement, better conversations and economical when compared to other forms of marketing. […]

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Digital Marketing is the theme across any expansion plan of a brand or business in 21st century. Every big or medium or small business is creating a well detailed brand marketing plan to shepherd their business strategy. Google is now rewarding companies who are revamping content on a regular basis and keeping it fresh. Content […]

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Search Engine optimization is the headline of every meeting brief, discussion in the cubicles of SEO experts. The better the website in its design and user friendly content, the more chances of the website getting traction and leverage in the search engine rankings. There are lot of factors that influence the SEO practices and has […]

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Facebook is the world’s largest community with billions of people on network plus millions of business firms active on the network. It is hardly a surprise that user engagement is being driven by social media networks and influenced by the user behaviors on it. Earlier times, investing money on advertisement wasn’t a financially viable decision […]

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With the evolution of tech and the way information is consumed, we introduce the next step of consumerism driven information- Podcasting. Content marketing has revolved upon visual, words, blogs, animation, GIF and now we have the new kid on the Block-Podcasting. Podcasting is the content platform that is being consumed by the people who seek […]

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Content is no doubt the most important factor for a website to be ranked by the search engines, and when it comes to developing content for your local business, it is no exception. But there has been a tendency by brand marketers to overload the content with an objective to make it more absorbing, but […]

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You might have heard a lot that digital marketers prefer to term contents, as kings. It seems that content is the major link to target maximum audience. It is even defined as the primary driver, which helps in converting the audience into probable customers. However, people have a misconception that content marketing is not related […]

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