AI is a machine or a computer program that learns how to perform tasks that are usually done by humans, the tasks which require us, humans, to use our cognitive functions.
These tasks can range from simple ones like recognizing a face, speech recognition, performing physical tasks (robots), playing chess to solving global problems in health, transportation, education.
With its self-learning capabilities, Artificial Intelligence is making a serious impact on this digital world. But is it gonna be any help to Digital Marketing?
For starters, here are the three ways how AI has already started to give a boost to the Digital Marketing Services:
Content Creation and Curation:
Sure an AI application is far from writing analytical opinions and in-depth content pieces it does help you develop regular reports and news for your content purposes. Thought content creation is at the early stages, AI can boost your content curation efforts by making a personalized content recommendation to boost your conversations. By analysing the large data sets AI tools can make relevant content recommendations to the users to align with your sales cycle.
For years now E-mail Marketing has been the toughest nut to crack. Improving deliverability and opening rates, enhancing the CTR and then measuring the ROI E-mail Marketing is filled with challenges that are difficult to overcome. And here’s where we can leverage the power of Artificial Intelligence to craft and execute a successful e-mail marketing campaign. With the help of Machine learning, an AI E-mail Marketing application can analyse millions of data sets about your audience’s behaviour to pick the best days and times in the week to start your campaign. Based on metrics, they can help you draft a compelling draft and subject lines to craft a personalized E-mail marketing campaigns that are bound to succeed.
The whole point of digital marketing services is to capture the attention of the customer and bring him to the website. Here the UX design of the website plays a crucial role in making an impression and persuading the audience to the final sale. AI progressively analyses tens of thousands of data sets of each user behaviour to help UX designers to design applications tuned to the personal preferences of the specific users to enhance the customer experience and improve the conversion rates.
Even though it is still in its baby boomer stage, AI is making its presence felt and is being a tremendous help to every facet of the business be it sales, marketing content management & data analytics. As a service which is primarily driven by data, Digital Marketing is going to be transformed drastically in the years to come.
Being one of the top Digital Marketing Company in Hyderabad, we folks at Samskriti Business Solutions have already began our tryst with AI for our Digital Marketing Services.