Its official, Google has put its strong foot forward in making online news experience even better with the new Google Showcase that is soon making its way into our mobile devices. But what is Google Showcase, how does it improve news coverage and provide value for an average bowser and what’s in it for news […]

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We all know Google shows us various types of results depending on the algorithm they use. For marketers, understanding the algorithm of Google is very important as it helps them to strategize their marketing strategy and also help them to rank their websites higher on the SERPs. These algorithms are released by Google every now […]

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Measure, Understand, Control and Improve are the four simple steps for every marketing campaign has to go through to reach its goals. Measuring the effectiveness of your online marketing campaign is the first step towards optimizing it to reach your online marketing goals. Everything starts with establishing the right performance indicators to make sense of […]

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Using only e-commerce platforms like Amazon to drive sales is not really the most profitable option to boost your sales. Of course, it helps with sales, but does it help you improve your sales month-on-month? Nope.   Want to know why? Because you are already surrounded by all your competitors whose products are more or less […]

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This is a continuation of A Beginners Guide to Understand the Amazon Demand Side Platform. You can find the part-1 here. — The whole ‘Amazon Advertising’ can be distinctly divided into two segments: Amazon Ad Console that takes care of PPC services on Amazon and Amazon DSP which is revamped version of display and video […]

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Google and Facebook are the two tech behemoths when it comes to digital ad spends. Digital duopoly as they are called, Facebook and Google possess a stronghold over the customers claiming a shy of 60% of the digital ad market share. While Google is the matchless leader of search advertising, offering unrivalled and unprecedented access […]

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Amazon DSP is Amazon’s display advertising platform that lets sellers reach their target and relevant audience on Amazon sites, apps, and other publishing partners (read: other websites). In short, Amazon DSP is to Amazon, what display advertising is to Google. Amazon DSP is in a programmatic ad platform built by the Amazon to bring-in more […]

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55% of the consumers rely on YouTube videos to make purchases decisions and 70% of the users watch on YouTube is determined by the algorithm (history). These two facts alone can help us figure out what a gold mine YouTube can be when it comes to product promotions. Enormous reach, Creative marketing, advanced targeting, simple […]

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Do you know that on average 25% of your lead data is practically unusable? And from the rest, 3% loses its validity every month if you just stay put. Yes every month. So now, is your lead data clean and accurate to help your sales team convert your leads? Most probably no. But here’s a […]

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