With the commencement of the quarantine period during early 2020, we became well acquainted with the importance of online shopping, from books to groceries, doctors appointments, and even schooling. It’s not an uncommon fact of how influential social media, trends and online shopping are from time to time. For any young entrepreneurs out there, one […]

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Before moving on to the tactics and strategies of how to beat the competitors in SEO, let’s understand the fundamentals of SEO. SEO stands for ‘search engine optimisation’ and is a very integral part of digital marketing. SEO is the set of practices designed for the improved positioning and increased visibility of web pages in […]

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Explainers, product demonstrations, testimonials, company culture videos, mini-docs, and more, – businesses today are using different types of videos to build and engage their audience and promote their products and services. SEO, Content Marketing, PPC campaigns, and more – video marketing is slowly becoming the sharpest tools in the toolbox of digital promotion. Fortunately, businesses […]

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If you are a start-up you might have already been aware of SEO and its importance in helping a user find your business. But SEO can be notoriously tough for start-ups and SMBs (small and medium businesses). Because they are pitted against large players who have been optimizing their websites for the search you years […]

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Targeting the right targeting audience with engaging ad creatives and launching social media campaigns is only half the work done. It’s the other half – the optimization that is key for the results. Top SMO companies in Hyderabad revel in social media optimization post the launch and if you are considering a DIY approach for […]

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Brand awareness, sales, and customer loyalty are three fundamental goals of any business, and the right mobile application can accomplish all three. Working as a direct marketing channel, a mobile application drives brand awareness, simplifies interaction possible & offers the most reliable customer connection than any other marketing tool. Yet, most businesses fail to fully […]

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No other industry churns out new trends as fast as the Digital Marketing industry. Techniques or trends that improve your current digital marketing game abound every year. PPC, SEO, Content Marketing, and Analytics – every strand of digital marketing is improved by new digital marketing trends and techniques every year. While the basics stay the […]

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Even though the users of social media channels are gradually increasing year on year, the organic reach in social media marketing is on the decline and has been so for more than a couple of years now. According to our social media strategy team at Samskriti Business Solutions, today only 1 in 25 fans get […]

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What do you think is the first thing that comes into your audiences’ minds when they want to get to know your products or services?  Yes, it’s your website. No matter how you persuade and bring your audience, a website tends to be a crucial touch point that will pull your potential client further into your […]

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PPC is the fastest way to obtain high-quality leads which is why it is considered a fundamental pillar for every digital marketing plan. Unlike SEO and content marketing which needs consistent work for a long time to bring in your visitors, PPC can quickly hit the ground running to provide quick and quality traffic and […]

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