Short videos have become prevalent on social media over the years. They are easy-to-digest content forms with high replay value. Social media platforms have created special designations for these content forms, with Facebook Reels being a popular example. Using Reels is a creative and catchy way to grow your audience and connect with them better, […]
Read More →In the fast-paced world of digital marketing, staying ahead of trends is crucial. If you’re running a business and using Facebook, you know it’s a goldmine for connecting with your audience. Facebook remains a powerhouse in the social media world, and staying updated with its latest trends is crucial for any brand aiming for success. […]
Read More →By this point, you might have already been aware that Facebook is rebranding itself as Meta. Evidently, Meta is only a parent company, an umbrella for Facebook, Instagram, WhatsApp, Application and technologies that were built or acquired by Facebook. Does this rebranding announcement impact Facebook marketing or digital marketing? As of now, no. But in […]
Read More →This is the last part of the series ‘Facebook Marketing for Businesses: A Simple Guide for Facebook Ads. Please go through our Part-1 & Part-2 before you start this piece here. So, we have had a brief session about types of Facebook Ads and how each of these Facebook ad types targets your audience in […]
Read More →This is the continuation of Facebook Marketing for Businesses Part-1 that you can find here. All the Facebook Ads broadly fall into three categories: Awareness, Consideration & Conversion. Each of these categories caters to a different section in a sales funnel. For example, Awareness Ads are for users at the top of the sales funnel […]
Read More →Get to know Facebook Marketing for Businesses. With 1.6 billion active users every single day, Facebook is the king of social networking platforms. On average, each of the users spends 20% of his day browsing Facebook, giving an ample opportunity for businesses to reach out to their potential customers at an unprecedented scale like never […]
Read More →Set- up with a simple vision to make mobile photography ‘Fast, Simple & Beautiful’, Instagram is now a social networking behemoth with more than 1 billion active monthly users. What started as a simple photo-posting app, grew leaps and bounds concurrently becoming one of the most powerful platforms for the brands and businesses to market […]
Read More →Using only e-commerce platforms like Amazon to drive sales is not really the most profitable option to boost your sales. Of course, it helps with sales, but does it help you improve your sales month-on-month? Nope. Want to know why? Because you are already surrounded by all your competitors whose products are more or less […]
Read More →Google and Facebook are the two tech behemoths when it comes to digital ad spends. Digital duopoly as they are called, Facebook and Google possess a stronghold over the customers claiming a shy of 60% of the digital ad market share. While Google is the matchless leader of search advertising, offering unrivalled and unprecedented access […]
Read More →Not all social media platforms are the same when it comes to marketing. The subtle differences between each of these platforms go a long way and make them unique platforms for marketing. It is important to know these differences before you embark on crafting the social media strategy for your business. So, here are the […]
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