Google and Facebook are the two tech behemoths when it comes to digital ad spends. Digital duopoly as they are called, Facebook and Google possess a stronghold over the customers claiming a shy of 60% of the digital ad market share. While Google is the matchless leader of search advertising, offering unrivalled and unprecedented access […]

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Web design is essential because it influences how the audience perceives the brand.  Good web design helps to keep the lead on the page. Web design and development services help the organization to improve product knowledge, keep up communication between potential clients and helps you generate leads for the business and also increases the popularity of […]

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AI is a machine or a computer program that learns how to perform tasks that are usually done by humans, the tasks which require us, humans, to use our cognitive functions. These tasks can range from simple ones like recognizing a face, speech recognition, performing physical tasks (robots), playing chess to solving global problems in […]

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Not all social media platforms are the same when it comes to marketing. The subtle differences between each of these platforms go a long way and make them unique platforms for marketing. It is important to know these differences before you embark on crafting the social media strategy for your business. So, here are the […]

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Hyper Text Transfer Protocol Secure (HTTPS) is the secure version of HTTP, the protocol over which data is sent between your browser and the website that you are connected to. It ensures that all communications between the browser and your website is secure. HTTPS is often used to protect highly confidential online transactions like online […]

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