Google process an average of 40,000 manual searches per second that is 3.5 billion search requests per day and 1.3 trillion in a year. And we are only talking about Google here. Then there are Bing, Yandex, Baidu, DuckDuckGo etc. clocking in even more searches, amounting to staggering numbers But do you know that these […]

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Remember the days when the only way to buy a product is to visit the store. Those were the days when brand visibility was solely dependent on the ads. Then came, in the web revolution bringing the customer and business as close as possible, the brand building avenues have opened up and the web has […]

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It’s just believed that you need to spend a lot of money for CPR (Cost Per Result) in Facebook Ads campaign. All this is just a hoax. A well designed campaign which can target the right audience is essential. If it is a new brand, it should be made visible to the right audience. Tips […]

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Artificial Intelligence (AI) AI is a non-natural or human made intelligence which has the ability to think. AI can be categorized into two, mainly General and Narrow. General AI would have almost all the characteristics of human intelligence. Narrow AI consists of certain features of human intelligence. A machine capable of recognizing only the sounds […]

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Some people take it for granted that SEO and PPC are two separate strategies. They are indeed different in many ways. But if both of the strategies are used together in a tactful way, it can bring out fruitful results. Samskriti has enriched experience in applying both SEO and PPC strategies to the online businesses for sustainability […]

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CRO (Conversion Rate Optimization) and SEO (Search Engine Optimization) are two different concepts. CRO gives more importance on improving conversions on the website that can lead to more sales. SEO focuses more on listing the page or business on search engines to gain maximum organic traffic. Difference between SEO and CRO CRO mainly stresses at […]

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New Year has ringed in with much hopes and possibilities for start ups. And those who are well- established or struggling to establish their business, this year has opened up an entire new set of trends in the field of Search Engine Optimization. Everyone would love to have their business flourish at a quick rate. […]

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If you are familiar with YouTube, you will agree that it is one tough nut to crack. Uploading a video doesn’t result in the views unless you make a viral video. And having said that one cannot make the video that goes viral; a viral video just happens. It is a culmination of a lot […]

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A loved and recognized and loved brand is one of the most valuable assets of a company. Branding is more than just a nice logo and/or well-placed advertisement. Simply put, your brand is defined by a customer’s overall image of your business. A successful brand needs to be good in communication and experience. Target your audience No product is […]

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