CRO (Conversion Rate Optimization) and SEO (Search Engine Optimization) are two different concepts. CRO gives more importance on improving conversions on the website that can lead to more sales. SEO focuses more on listing the page or business on search engines to gain maximum organic traffic. Difference between SEO and CRO CRO mainly stresses at […]

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Some people take it for granted that SEO and PPC are two separate strategies. They are indeed different in many ways. But if both of the strategies are used together in a tactful way, it can bring out fruitful results. Samskriti has enriched experience in applying both SEO and PPC strategies to the online businesses for sustainability […]

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New Year has ringed in with much hopes and possibilities for start ups. And those who are well- established or struggling to establish their business, this year has opened up an entire new set of trends in the field of Search Engine Optimization. Everyone would love to have their business flourish at a quick rate. […]

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If you are familiar with YouTube, you will agree that it is one tough nut to crack. Uploading a video doesn’t result in the views unless you make a viral video. And having said that one cannot make the video that goes viral; a viral video just happens. It is a culmination of a lot […]

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A loved and recognized and loved brand is one of the most valuable assets of a company. Branding is more than just a nice logo and/or well-placed advertisement. Simply put, your brand is defined by a customer’s overall image of your business. A successful brand needs to be good in communication and experience. Target your audience No product is […]

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Every entrepreneur understands that their business doesn’t operate in a bubble. There are many factors that can determine whether or not your business will make a profit – and the biggest factors among those are your competitors’ in the market. Owing to the Internet, your competition has increased multi-fold. That’s why it’s important that you […]

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How many times have you gone through the FAQ section of a website in vain hope of getting your answers cleared? Too many times, I guess. It’s not mandatory for your question to make it to the FAQ section. Is it? And even though it did, you rarely get a satisfactory answer. “Please send us […]

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Google is upping its game even further with a new major update to their Google Feed. The Search Giant has come up with a new design and better features for its ‘Feed’, which will be now called as Google Discover. So, what is Google Discover? Google Discover is slated to be your new personalized newsfeed […]

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Not so long ago, Google unofficially changed the length of Meta description for the search engine results page. The length of the description was increased from the 155-170 characters to 300-320 characters in December 2017 in a presumed effort to give users more information on the search result. It was ‘unofficial’ because there was no […]

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