A black swan is an extremely rare event of large magnitude and severe impact that is far outside the realm of conventional expectations. And 2020 has delivered us a Black swan in the form of COVID-19. From the way we work, places we go to the ways we spend our time and money, there isn’t […]

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This is the last part of the series ‘Facebook Marketing for Businesses: A Simple Guide for Facebook Ads. Please go through our Part-1 & Part-2 before you start this piece here. So, we have had a brief session about types of Facebook Ads and how each of these Facebook ad types targets your audience in […]

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This is the continuation of Facebook Marketing for Businesses Part-1 that you can find here. All the Facebook Ads broadly fall into three categories: Awareness, Consideration & Conversion. Each of these categories caters to a different section in a sales funnel. For example, Awareness Ads are for users at the top of the sales funnel […]

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Get to know Facebook Marketing for Businesses. With 1.6 billion active users every single day, Facebook is the king of social networking platforms. On average, each of the users spends 20% of his day browsing Facebook, giving an ample opportunity for businesses to reach out to their potential customers at an unprecedented scale like never […]

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Measure, Understand, Control and Improve are the four simple steps for every marketing campaign has to go through to reach its goals. Measuring the effectiveness of your online marketing campaign is the first step towards optimizing it to reach your online marketing goals. Everything starts with establishing the right performance indicators to make sense of […]

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Twitter has got one of the most apt logos among social media platforms, a bird that always chirps without a break. It has got this unique informal vibe that makes everyone chirp their mind out and you can reach out to anyone just like that and have a conversation. Be it Donald trump, or Lady […]

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Set- up with a simple vision to make mobile photography ‘Fast, Simple & Beautiful’, Instagram is now a social networking behemoth with more than 1 billion active monthly users. What started as a simple photo-posting app, grew leaps and bounds concurrently becoming one of the most powerful platforms for the brands and businesses to market […]

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Using only e-commerce platforms like Amazon to drive sales is not really the most profitable option to boost your sales. Of course, it helps with sales, but does it help you improve your sales month-on-month? Nope.   Want to know why? Because you are already surrounded by all your competitors whose products are more or less […]

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This is a continuation of A Beginners Guide to Understand the Amazon Demand Side Platform. You can find the part-1 here. — The whole ‘Amazon Advertising’ can be distinctly divided into two segments: Amazon Ad Console that takes care of PPC services on Amazon and Amazon DSP which is revamped version of display and video […]

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