If you are newly minted graduate who would like make a career in the Digital Marketing field and are searching for compass, you are in for good news. We have made this guide exactly for the folks like you comparing the pay prospects of top 5 Digital Marketing jobs you guys can get into. So […]

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Reaching a potential customer has always been a herculean task for businesses. The easiest way is to go all out in mass advertising mediums like TV, print, radio ads and direct marketing techniques, all to find that elusive bunch of potential customers. Of course, they need a huge budget which is why only big businesses […]

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  Even though you’re content marketing is right on top of its game, you need a vehicle that drives your point home or shall we say product? You need a vehicle with a lot of goodwill among which could command their attention at will. And that is when Influencer Marketing comes into the picture. What […]

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If you are familiar with YouTube, you will agree that it is one tough nut to crack. Uploading a video doesn’t result in the views unless you make a viral video. And having said that one cannot make the video that goes viral; a viral video just happens. It is a culmination of a lot […]

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With the use of social media growing day by day and brand campaigners opting more for profile pages of social media sites, SEO experts have a divided opinion on which to choose: social media or websites? The question is highly debatable because taking a decision to choose between social media and websites could have a […]

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Some people take it for granted that SEO and PPC are two separate strategies. They are indeed different in many ways. But if both of the strategies are used together in a tactful way, it can bring out fruitful results. Samskriti has enriched experience in applying both SEO and PPC strategies to the online businesses for sustainability […]

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Remember the days when the only way to buy a product is to visit the store. Those were the days when brand visibility was solely dependent on the ads. Then came, in the web revolution bringing the customer and business as close as possible, the brand building avenues have opened up and the web has […]

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Google process an average of 40,000 manual searches per second that is 3.5 billion search requests per day and 1.3 trillion in a year. And we are only talking about Google here. Then there are Bing, Yandex, Baidu, DuckDuckGo etc. clocking in even more searches, amounting to staggering numbers But do you know that these […]

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It’s just believed that you need to spend a lot of money for CPR (Cost Per Result) in Facebook Ads campaign. All this is just a hoax. A well designed campaign which can target the right audience is essential. If it is a new brand, it should be made visible to the right audience. Tips […]

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