Twitter has got one of the most apt logos among social media platforms, a bird that always chirps without a break. It has got this unique informal vibe that makes everyone chirp their mind out and you can reach out to anyone just like that and have a conversation. Be it Donald trump, or Lady […]

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Measure, Understand, Control and Improve are the four simple steps for every marketing campaign has to go through to reach its goals. Measuring the effectiveness of your online marketing campaign is the first step towards optimizing it to reach your online marketing goals. Everything starts with establishing the right performance indicators to make sense of […]

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Set- up with a simple vision to make mobile photography ‘Fast, Simple & Beautiful’, Instagram is now a social networking behemoth with more than 1 billion active monthly users. What started as a simple photo-posting app, grew leaps and bounds concurrently becoming one of the most powerful platforms for the brands and businesses to market […]

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Using only e-commerce platforms like Amazon to drive sales is not really the most profitable option to boost your sales. Of course, it helps with sales, but does it help you improve your sales month-on-month? Nope.   Want to know why? Because you are already surrounded by all your competitors whose products are more or less […]

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This is a continuation of A Beginners Guide to Understand the Amazon Demand Side Platform. You can find the part-1 here. — The whole ‘Amazon Advertising’ can be distinctly divided into two segments: Amazon Ad Console that takes care of PPC services on Amazon and Amazon DSP which is revamped version of display and video […]

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Google and Facebook are the two tech behemoths when it comes to digital ad spends. Digital duopoly as they are called, Facebook and Google possess a stronghold over the customers claiming a shy of 60% of the digital ad market share. While Google is the matchless leader of search advertising, offering unrivalled and unprecedented access […]

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Amazon DSP is Amazon’s display advertising platform that lets sellers reach their target and relevant audience on Amazon sites, apps, and other publishing partners (read: other websites). In short, Amazon DSP is to Amazon, what display advertising is to Google. Amazon DSP is in a programmatic ad platform built by the Amazon to bring-in more […]

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55% of the consumers rely on YouTube videos to make purchases decisions and 70% of the users watch on YouTube is determined by the algorithm (history). These two facts alone can help us figure out what a gold mine YouTube can be when it comes to product promotions. Enormous reach, Creative marketing, advanced targeting, simple […]

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Do you know that on average 25% of your lead data is practically unusable? And from the rest, 3% loses its validity every month if you just stay put. Yes every month. So now, is your lead data clean and accurate to help your sales team convert your leads? Most probably no. But here’s a […]

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