Universal Analytics (UA) is a tool offered by Google that enables business and website owners to monitor and evaluate the activity of users on their websites and apps. It was the earlier version of the current Google Analytics 4, popularly known as the GA4 platform. By utilizing the UA platform business or website owners can […]

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Search Engine Optimisation is one of the best digital marketing techniques used to attract a large number of people to check your site out and become potential customers. This method focuses on increasing the ranking of your page on the Google search list as well. This plays a significant role in the amount of reach […]

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Historically it has always been one way: Big businesses with big marketing budgets stand more chance to make more business by reaching a higher number of customers. Sure, if you are a local business that offers quality services or goods to your customers you may have a loyal and regular customer base, but bringing-in new […]

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Its official, Google has put its strong foot forward in making online news experience even better with the new Google Showcase that is soon making its way into our mobile devices. But what is Google Showcase, how does it improve news coverage and provide value for an average bowser and what’s in it for news […]

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We all know Google shows us various types of results depending on the algorithm they use. For marketers, understanding the algorithm of Google is very important as it helps them to strategize their marketing strategy and also help them to rank their websites higher on the SERPs. These algorithms are released by Google every now […]

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If you are a website owner you might have already experienced how Google can stir the pot of search rankings with its updates. In 2019 alone, Google has tweaked its search algorithm quite a few times causing a furore of sorts. Irrespective of how we feel, Google constantly updates their algorithm throughout the year to […]

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Imagine yourself studying hard for months to top a super-competitive exam. You got the whole syllabus covered, practiced hard, took all the mock tests and you are dead sure you will make it to the top (studious you!). You are high on confidence and everything is going so well until the examination board decides to […]

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