Google and Facebook are the two tech behemoths when it comes to digital ad spends. Digital duopoly as they are called, Facebook and Google possess a stronghold over the customers claiming a shy of 60% of the digital ad market share. While Google is the matchless leader of search advertising, offering unrivalled and unprecedented access […]

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If you are a website owner you might have already experienced how Google can stir the pot of search rankings with its updates. In 2019 alone, Google has tweaked its search algorithm quite a few times causing a furore of sorts. Irrespective of how we feel, Google constantly updates their algorithm throughout the year to […]

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Imagine yourself studying hard for months to top a super-competitive exam. You got the whole syllabus covered, practiced hard, took all the mock tests and you are dead sure you will make it to the top (studious you!). You are high on confidence and everything is going so well until the examination board decides to […]

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Not all social media platforms are the same when it comes to marketing. The subtle differences between each of these platforms go a long way and make them unique platforms for marketing. It is important to know these differences before you embark on crafting the social media strategy for your business. So, here are the […]

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How many times have you gone through the FAQ section of a website in vain hope of getting your answers cleared? Too many times, I guess. It’s not mandatory for your question to make it to the FAQ section. Is it? And even though it did, you rarely get a satisfactory answer. “Please send us […]

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Digital Marketing is the theme across any expansion plan of a brand or business in 21st century. Every big or medium or small business is creating a well detailed brand marketing plan to shepherd their business strategy. Google is now rewarding companies who are revamping content on a regular basis and keeping it fresh. Content […]

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