It just takes only 8 seconds for a random visitor to decide whether he wants to linger and stay on your website or ring the bell of your competitor. And even the customers who decided to stay on must be engaged and guided to hook them up and convert them. From garnering an online presence […]

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Google and Facebook are the two tech behemoths when it comes to digital ad spends. Digital duopoly as they are called, Facebook and Google possess a stronghold over the customers claiming a shy of 60% of the digital ad market share. While Google is the matchless leader of search advertising, offering unrivalled and unprecedented access […]

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Living in a time where the number of mobile devices have exceeded the number of people in the world, we generally learn through our phones more than anywhere else. Smartphones no more remain a luxury but has become a necessity. Whether it is world news, a new movie or book release, or a new product […]

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Every entrepreneur understands that their business doesn’t operate in a bubble. There are many factors that can determine whether or not your business will make a profit – and the biggest factors among those are your competitors’ in the market. Owing to the Internet, your competition has increased multi-fold. That’s why it’s important that you […]

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Mad Men is a legendary TV series set in America in the 1960’s and talks primarily about advertisements. 2018 is a different era with a confluence of offline and online advertisement. Marketing is not simply the word of mouth, pamphlets and billboards rather it is a mixture of innovation and resources. Digital age has arrived […]

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