Google and Facebook are the two tech behemoths when it comes to digital ad spends. Digital duopoly as they are called, Facebook and Google possess a stronghold over the customers claiming a shy of 60% of the digital ad market share. While Google is the matchless leader of search advertising, offering unrivalled and unprecedented access […]

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Realizing the benefits of PPC campaigns in arriving at exclusive paid search volumes, many business entities are today showing great interest towards the application of PPC Marketing. To enhance online business, advertisers leverage on Google Adwords, Facebook Ads, and Microsoft AdCenter (Bing) campaigns through ever growing PPC management techniques. To sustain the market growth for […]

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