Tag: Online Marketing

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End of Third-Party Cookies: What Does It Mean for Your Brand’s Online Marketing?

Google’s decision to phase out third-party cookies sent shock waves across the digital marketing and advertising industry. Why not? Third-party cookies are critical enablers of targeted online advertising, a USP of digital marketing. And since Google controls 60% of web traffic, phasing them out may mean a tectonic shift in online marketing. The jargon must […]

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Here’s Why Live Chat Must Be Your First Step to Boost Your Business:

How many times have you gone through the FAQ section of a website in vain hope of getting your answers cleared? Too many times, I guess. It’s not mandatory for your question to make it to the FAQ section. Is it? And even though it did, you rarely get a satisfactory answer. “Please send us […]

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