If you are familiar with YouTube, you will agree that it is one tough nut to crack. Uploading a video doesn’t result in the views unless you make a viral video. And having said that one cannot make the video that goes viral; a viral video just happens. It is a culmination of a lot […]

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Google process an average of 40,000 manual searches per second that is 3.5 billion search requests per day and 1.3 trillion in a year. And we are only talking about Google here. Then there are Bing, Yandex, Baidu, DuckDuckGo etc. clocking in even more searches, amounting to staggering numbers But do you know that these […]

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It’s just believed that you need to spend a lot of money for CPR (Cost Per Result) in Facebook Ads campaign. All this is just a hoax. A well designed campaign which can target the right audience is essential. If it is a new brand, it should be made visible to the right audience. Tips […]

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Not so long ago, Google unofficially changed the length of Meta description for the search engine results page. The length of the description was increased from the 155-170 characters to 300-320 characters in December 2017 in a presumed effort to give users more information on the search result. It was ‘unofficial’ because there was no […]

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Search Engine are a first source of information for the world. Brands are looking to get themselves on the first page of search engine to get good impressions on the future customers. A remarkable anecdote about an orange juice making company being up on first page. Without spending money, it ended up on top of […]

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Digital Marketing is the theme across any expansion plan of a brand or business in 21st century. Every big or medium or small business is creating a well detailed brand marketing plan to shepherd their business strategy. Google is now rewarding companies who are revamping content on a regular basis and keeping it fresh. Content […]

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Content is King and Context is Queen for any concept to run through trillions eyes and minds to read, think and act. Any business across all streamlines needs a strong base to communicate to the target market, which is only possible through rich content. Content plays a vital role in building the image of any […]

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Facebook search and likes have a great impact on the visibility of the Business pages. Business Pages are created with a purpose of improving the performance of online business as well as building the brand image of the business. The maximum number of likes are likely to get the business pages more visibility in the […]

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Optimizing a website for enriching the popularity of its business and brand by improving its rank in search engines is Search Engine Optimization (SEO). A website does not reach in search results, if it does not have optimization process at the back end. It is easy for search engines to find a well optimized website […]

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