Gauging, managing and shaping consumer behaviour had to be the most crucial factor in driving sales and revenue whether in B2B or B2C industry. Any medium or platform that accomplishes this is a gold mine for digital marketing. Many platforms though start off well, grow massive and yet they slowly wane over time when it […]

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55% of the consumers rely on YouTube videos to make purchases decisions and 70% of the users watch on YouTube is determined by the algorithm (history). These two facts alone can help us figure out what a gold mine YouTube can be when it comes to product promotions. Enormous reach, Creative marketing, advanced targeting, simple […]

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