Digital Assistants

Remember the days when the only way to buy a product is to visit the store. Those were the days when brand visibility was solely dependent on the ads. Then came, in the web revolution bringing the customer and business as close as possible, the brand building avenues have opened up and the web has […]

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Voice search optimization

Google process an average of 40,000 manual searches per second that is 3.5 billion search requests per day and 1.3 trillion in a year. And we are only talking about Google here. Then there are Bing, Yandex, Baidu, DuckDuckGo etc. clocking in even more searches, amounting to staggering numbers But do you know that these […]

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It’s just believed that you need to spend a lot of money for CPR (Cost Per Result) in Facebook Ads campaign. All this is just a hoax. A well designed campaign which can target the right audience is essential. If it is a new brand, it should be made visible to the right audience. Tips […]

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Difference Between Machine Learning And Artificial Intelligence

Artificial Intelligence (AI) AI is a non-natural or human made intelligence which has the ability to think. AI can be categorized into two, mainly General and Narrow. General AI would have almost all the characteristics of human intelligence. Narrow AI consists of certain features of human intelligence. A machine capable of recognizing only the sounds […]

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Living in a time where the number of mobile devices have exceeded the number of people in the world, we generally learn through our phones more than anywhere else. Smartphones no more remain a luxury but has become a necessity. Whether it is world news, a new movie or book release, or a new product […]

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If you are thinking about following the off page optimization techniques for your website, remember to consider PPT submission, as the benefit of PPT Submission cannot be denied. PPT in SEO can be one of the best techniques for online marketing for many reasons. Let us discuss the benefits of PPT submission, which will give […]

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2019 trends in SEO

New Year has ringed in with much hopes and possibilities for start ups. And those who are well- established or struggling to establish their business, this year has opened up an entire new set of trends in the field of Search Engine Optimization. Everyone would love to have their business flourish at a quick rate. […]

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SEO and CRO - Samskriti

CRO (Conversion Rate Optimization) and SEO (Search Engine Optimization) are two different concepts. CRO gives more importance on improving conversions on the website that can lead to more sales. SEO focuses more on listing the page or business on search engines to gain maximum organic traffic. Difference between SEO and CRO CRO mainly stresses at […]

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The Ultimate guide to brand building

A loved and recognized and loved brand is one of the most valuable assets of a company. Branding is more than just a nice logo and/or well-placed advertisement. Simply put, your brand is defined by a customer’s overall image of your business. A successful brand needs to be good in communication and experience. Target your audience No product is […]

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Here’s Why Live Chat Must Be Your First Step to Boost Your Business

How many times have you gone through the FAQ section of a website in vain hope of getting your answers cleared? Too many times, I guess. It’s not mandatory for your question to make it to the FAQ section. Is it? And even though it did, you rarely get a satisfactory answer. “Please send us […]

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