Over the last decade, e-commerce has become an essential tool for shopping worldwide. In 2019 alone, the worldwide e-commerce sales have surpassed 3.5 trillion USD with a whopping 1.92 billion people resorting to online shopping. The global pandemic and the lockdown followed as completely made people dependent on online shopping and even more stupendous numbers […]
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We all know Google shows us various types of results depending on the algorithm they use. For marketers, understanding the algorithm of Google is very important as it helps them to strategize their marketing strategy and also help them to rank their websites higher on the SERPs. These algorithms are released by Google every now […]
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Gone are the days when the real estate deals are done and dusted solely through real estate agents working closely with prospective customers. The Internet has radically transformed the real estate business, right from the root: finding prospective customers. With the advent of new-age technology, the entire home buying process had undergone a phase shift […]
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E-commerce is slowly taking over the world of retail business and it shows. There is absolutely nothing you cannot buy online, not to mention that direct retail stores pale in comparison to ubiquity and versatility if he E-commerce business. You can literally sell anything to anyone anywhere in the world and there are no longer […]
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Ever wondered why the YouTube Ads are running longer than usual these days? That’s because brands today are focusing more on YouTube ads leveraging the increased YouTube usage as a result of country-wide lock-down. Not only the majority of the ads are inescapable, but the total number of ads has also considerably increased, given it […]
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This is the last part of the series ‘Facebook Marketing for Businesses: A Simple Guide for Facebook Ads. Please go through our Part-1 & Part-2 before you start this piece here. So, we have had a brief session about types of Facebook Ads and how each of these Facebook ad types targets your audience in […]
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A black swan is an extremely rare event of large magnitude and severe impact that is far outside the realm of conventional expectations. And 2020 has delivered us a Black swan in the form of COVID-19. From the way we work, places we go to the ways we spend our time and money, there isn’t […]
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This is the continuation of Facebook Marketing for Businesses Part-1 that you can find here. All the Facebook Ads broadly fall into three categories: Awareness, Consideration & Conversion. Each of these categories caters to a different section in a sales funnel. For example, Awareness Ads are for users at the top of the sales funnel […]
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Get to know Facebook Marketing for Businesses. With 1.6 billion active users every single day, Facebook is the king of social networking platforms. On average, each of the users spends 20% of his day browsing Facebook, giving an ample opportunity for businesses to reach out to their potential customers at an unprecedented scale like never […]
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Measure, Understand, Control and Improve are the four simple steps for every marketing campaign has to go through to reach its goals. Measuring the effectiveness of your online marketing campaign is the first step towards optimizing it to reach your online marketing goals. Everything starts with establishing the right performance indicators to make sense of […]
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