Would you like to uplift your brand’s digital branding effort in the year 2024? In an environment where digital marketing shapes—if not accelerates—faster change, sustaining a competitive advantage is keeping oneself updated with the best branding techniques. Well-applied digital branding helps you create a positive and powerful online identity, boosts audience interest, and drives business […]
Read More →Tag management and deployment was a never-ending struggle rife with complexities, errors, and a bunch of frustrating headaches before GTM stepped in. Tags were scattered across the website, making tag deployment and management a nightmare for non-technical folks. Customization was a challenge, nearly non-existent, leaving marketers grappling with website code. The lack of control resulted […]
Read More →Universal Analytics (UA) is a tool offered by Google that enables business and website owners to monitor and evaluate the activity of users on their websites and apps. It was the earlier version of the current Google Analytics 4, popularly known as the GA4 platform. By utilizing the UA platform business or website owners can […]
Read More →Website design is becoming increasingly crucial in today’s world as businesses and organisations attempt to establish appealing and engaging websites that can attract visitors and convert them into customers. Understanding website design statistics is critical for staying ahead of the competition and maintaining success as technology evolves and new trends emerge. In this post, we’ll […]
Read More →Google’s decision to phase out third-party cookies sent shock waves across the digital marketing and advertising industry. Why not? Third-party cookies are critical enablers of targeted online advertising, a USP of digital marketing. And since Google controls 60% of web traffic, phasing them out may mean a tectonic shift in online marketing. The jargon must […]
Read More →Competitive backlink analysis is one of the first steps in either developing your link-building plan or determining what it takes to surpass your competitors’ organic rankings. Although links are not the only ranking indicator, they remain among the most important ones (if not the most powerful). Because you want to learn what has worked for them, […]
Read More →No other industry churns out new trends as fast as the Digital Marketing industry. Techniques or trends that improve your current digital marketing game abound every year. PPC, SEO, Content Marketing, and Analytics – every strand of digital marketing is improved by new digital marketing trends and techniques every year. While the basics stay the […]
Read More →The COVID-19 pandemic has impacted the world tremendously and a feature it has highlighted is that digital marketing is becoming the lifeline of every business. In-person meetings, organic client events, trade shows have all taken a backseat in the new world where stepping out is a threat. In light of this businesses need to find […]
Read More →