Tag: online marketing services in hyderabad

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Why Should You Migrate From Universal Analytics to Google Analytics 4?

Universal Analytics (UA) is a tool offered by Google that enables business and website owners to monitor and evaluate the activity of users on their websites and apps. It was the earlier version of the current Google Analytics 4, popularly known as the GA4 platform. By utilizing the UA platform business or website owners can […]

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End of Third-Party Cookies: What Does It Mean for Your Brand’s Online Marketing?

Google’s decision to phase out third-party cookies sent shock waves across the digital marketing and advertising industry. Why not? Third-party cookies are critical enablers of targeted online advertising, a USP of digital marketing. And since Google controls 60% of web traffic, phasing them out may mean a tectonic shift in online marketing. The jargon must […]

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