Brand awareness, sales, and customer loyalty are three fundamental goals of any business, and the right mobile application can accomplish all three. Working as a direct marketing channel, a mobile application drives brand awareness, simplifies interaction possible & offers the most reliable customer connection than any other marketing tool. Yet, most businesses fail to fully […]
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No other industry churns out new trends as fast as the Digital Marketing industry. Techniques or trends that improve your current digital marketing game abound every year. PPC, SEO, Content Marketing, and Analytics – every strand of digital marketing is improved by new digital marketing trends and techniques every year. While the basics stay the […]
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Even though the users of social media channels are gradually increasing year on year, the organic reach in social media marketing is on the decline and has been so for more than a couple of years now. According to our social media strategy team at Samskriti Business Solutions, today only 1 in 25 fans get […]
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What do you think is the first thing that comes into your audiences’ minds when they want to get to know your products or services? Yes, it’s your website. No matter how you persuade and bring your audience, a website tends to be a crucial touch point that will pull your potential client further into your […]
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PPC is the fastest way to obtain high-quality leads which is why it is considered a fundamental pillar for every digital marketing plan. Unlike SEO and content marketing which needs consistent work for a long time to bring in your visitors, PPC can quickly hit the ground running to provide quick and quality traffic and […]
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Content marketing is the process of creating high-quality relevant content for your target audience and distributing it to through a variety of channels to ensure it reaches them. Content marketing = High-quality relevant content (Creation + Distribution) The main goal of any content marketing effort is to provide value to the target audience and drive […]
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Twitter has always been a tough nut to crack for businesses for years. As a result, most businesses are forced to use Twitter only for identity, hygiene and customer service purposes and thus are missing out a sea of opportunities that Twitter can generate in a short time. Even businesses that start fine usually hit […]
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If you are a business that is looking to reap the rich rewards of YouTube Marketing but does not have a set plan of action, then let’s change that with this blog is for you. But before we delve-in, here is a recap of our first blog: Understanding the persona of your TG (Target Group) […]
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Gauging, managing and shaping consumer behaviour had to be the most crucial factor in driving sales and revenue whether in B2B or B2C industry. Any medium or platform that accomplishes this is a gold mine for digital marketing. Many platforms though start off well, grow massive and yet they slowly wane over time when it […]
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By this point, you might have already been aware that Facebook is rebranding itself as Meta. Evidently, Meta is only a parent company, an umbrella for Facebook, Instagram, WhatsApp, Application and technologies that were built or acquired by Facebook. Does this rebranding announcement impact Facebook marketing or digital marketing? As of now, no. But in […]
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