E-commerce has dramatically changed the shopping landscape worldwide. A broad range of product selection, irrespective of location, 24/7 access, and competitive pricing has made it the standard shopping method. While there was a time when it only augmented offline sales, today it drives the majority of total sales, triumphing over brick-and-mortar stores. It did become […]

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Social media plays a significant role in the world of marketing in the 21st century. The worldwide usage of social media has skyrocketed to unbelievable numbers in the past few decades. Experts predict these numbers will only rise from here on. If you are a business owner and do not have a social media marketing […]

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In order to gauge your social media performance, you need to know what industry benchmarks you should be aiming for. Without this information, it’s difficult to improve your social media marketing strategy and see the results you want. Here are 5 Social Media Benchmarks You Need to Know for Your Business: The average click-through rate […]

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Targeting the right targeting audience with engaging ad creatives and launching social media campaigns is only half the work done. It’s the other half – the optimization that is key for the results. Top SMO companies in Hyderabad revel in social media optimization post the launch and if you are considering a DIY approach for […]

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Even though the users of social media channels are gradually increasing year on year, the organic reach in social media marketing is on the decline and has been so for more than a couple of years now. According to our social media strategy team at Samskriti Business Solutions, today only 1 in 25 fans get […]

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