In order to gauge your social media performance, you need to know what industry benchmarks you should be aiming for. Without this information, it’s difficult to improve your social media marketing strategy and see the results you want.

Here are 5 Social Media Benchmarks You Need to Know for Your Business:

1. The average click-through rate (CTR) for Facebook ads is 0.9%. This means that for every 1,000 people who see your ad, 9 of them will click on it. If your CTR is lower than this, it means that your ad is not performing as well as it could be.
2. The average engagement rate for Facebook posts is 3.6%. This means that out of every 1,000 people who see your post, 36 of them will engage with it in some way. This could include liking, commenting, or sharing the post.
3. The average engagement rate for Twitter posts is 1.4%. This means that out of every 1,000 people who see your tweet, 14 of them will engage with it in some way.
4. The average conversion rate for LinkedIn ads is 2.35%. This means that out of every 100 people who see your ad, 2.35 of them will convert into a lead or customer.
5. The average open rate for email marketing is 21.33%. This means that out of every 100 people who receive your email, 21.33 of them will open it.

By knowing these social media benchmarks, you can set realistic goals for your campaigns and track your progress over time. If you’re not hitting these benchmarks, it’s a sign that you need to make some changes to your strategy.

How to Choose the Best SMO Services Company?

There are a lot of social media optimization (SMO) companies out there. So, how do you choose the best one for your business?

Here are some factors to consider:

1. Experience: Look for a company that has experience working with businesses in your industry. This way, you can be sure that they understand your specific needs and challenges.

2. Services Offered: Make sure that the company offers all of the social media marketing services you need, such as content creation, social media management, and ad campaigns.

3. Pricing: Get quotes from multiple companies so you can compare prices. Be sure to ask about any discounts or specials that might be available.

4. Reviews: Check out online reviews to see what other people are saying about the company. This can give you a good idea of what to expect.

By considering these factors, you can be sure that you choose the best SMO company for your business.

Conclusion:

Social media optimization is a vital part of any digital marketing strategy and by understanding these benchmarks, you can set realistic goals and track your progress over time. Additionally, choosing the right SMO company is essential to ensure that you get the results you want.

If you’re not hitting these benchmarks, it’s a sign that you need to make some changes to your strategy. If you are looking for SMO services in Hyderabad then you should go for Samskriti business solutions. Samskriti business solutions is one of the top SMO companies in Hyderabad with great experience and good services and pricing. content creation. They can help you create high-quality content that is essential to engage and convert your audience.