PPC is the fastest way to obtain high-quality leads which is why it is considered a fundamental pillar for every digital marketing plan. Unlike SEO and content marketing which needs consistent work for a long time to bring in your visitors, PPC can quickly hit the ground running to provide quick and quality traffic and […]
Read More →A black swan is an extremely rare event of large magnitude and severe impact that is far outside the realm of conventional expectations. And 2020 has delivered us a Black swan in the form of COVID-19. From the way we work, places we go to the ways we spend our time and money, there isn’t […]
Read More →Measure, Understand, Control and Improve are the four simple steps for every marketing campaign has to go through to reach its goals. Measuring the effectiveness of your online marketing campaign is the first step towards optimizing it to reach your online marketing goals. Everything starts with establishing the right performance indicators to make sense of […]
Read More →Story So far: Pay-Per-Click or PPC began in the mid-1990s. The first known and documented version of a PPC was appeared around 1995 called Planet Oasis. This was a desktop application featuring links to informational and commercial web sites, and it was developed by Ark Interface II, a division of Packard Bell NEC Computers. By […]
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