Story So far:
Pay-Per-Click or PPC began in the mid-1990s. The first known and documented version of a PPC was appeared around 1995 called Planet Oasis. This was a desktop application featuring links to informational and commercial web sites, and it was developed by Ark Interface II, a division of Packard Bell NEC Computers. By the end of 1997, over 400 major brands were paying between $.005 to $.25 per click plus a placement fee.
Why is PPC in trends?
- Tailored to target the relevant consumers
- Tracking the results with ease and work upon that.
- PPC can combine with other marketing campaigns and methods.
- Multiple Targeting options.
- Impression, click, and conversion data all can be collected and analyzed
What is the future of PPC? Pay Per Click generates traffic and revenue for the companies across the globe. Writing the keywords for the right audience is the right way to build success. So lets take a peek at some of the future trends of PPC:
- Specific PPC Campaigns:
With rise of mobiles and expected billions of users logging by 2020 is now a reality. So instead of running ads which takes into account the cookies (they dont run on apps), so running the apps based on users logged-in identity is the way. Personalized marketing is the key for the future evolution of PPC.
- Bing is another option:
Google AdWords operates on a pay-per-click model, where users bid on keywords and pay for each click on their advertisements and is by far the most popular PPC platform across the internet. But, lately Bing search engine is now clocking significant traction among the users. So, we will be looking at Bing targeted PPC campaigns in recent years. So exclusive high targeted Bing PPC will be possible in future.
- Voice Search and Ads-Friends in future:
With rise of voice search assistants like Siri, Cortana, we will see matching potential voice searches with Ads. We will see the rise of personalized spoken ads to serve against queries with specific commercial interests.
The future is here and the present will be seeing an evolution of PPC. PPC will emerge from the shadows of websites to the Mobiles. Apps PPC will be the future and Voice searches shall see Ads like the Science Fiction movies.