Friday was a hectic day for the web search community, when there was a lot of speculation which centered around a possible update by Google in their algorithm for search ranking. In fact, there was a “chatter” about two updates being released during the past 24 hours, on the Google ranking for core searches. It […]

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A well designed website is not so worth if it is not being viewed by the customers. Positioning has a noteworthy part to play in site’s visibility as higher the rank more it will be seen. Tragically there is no enchantment wand to put your site up over your rivals’ site yet without a doubt […]

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‘Google’, we all are familiar with as it is the leading search engine in the world and mostly because our lives have become very much dependent on it. Not only Google is being used for searching, but it has many other uses too. One instance is Google maps, a web mapping service to facilitate navigation […]

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The most common mistake that many ecommerce business owners make is to ignore SEO basics. Ignoring SEO basics is literally costing ecommerce business owners a small fortune in lost revenue. There are many aspects related to SEO that ecommerce sellers tend to make. These may seem trivial at times, but can make an ocean of […]

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Google AdWords allows advertisers to display their products on the website and of course their partner sites. It is an extremely popular tool as a direct result of the popularity of Google. Google AdWords has been bringing about lot of changes and recently in the Google Performance Summit 2016 there have been plenty of big […]

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Websites that are designed to be mobile friendly can now be found on the search engine pages more than before, thanks to Google, giving a boost to algorithms that are mobile friendly. Web sites which are mobile friendly can now have the advantage of having an additional boost in their ranking, due to the significant […]

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Google has recently introduced some changes to the layout and overall look of SERPs, that are significant as well as interesting. In this 2016 update, the changes that have been made, which were recently spotted, include extending the length of meta description and the title tag. While the length of title tags has been increased […]

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Pursuing the right keywords is the most important thing for optimizing a website, and to do that, you will need to evaluate some essential metrics that can be helpful. Here are some metrics which could be analyzed for successfully creating keywords that can play a significant role in the website optimization.

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The way the whole landscape for paid search is changing suggests that there are some trends that are upcoming which can revolutionize the whole concept of paid searches and help even the hard core online marketers. Here we talk about 3 upcoming trends in paid search and what they may lead up to. 1.    App […]

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Google is likely to work on the accelerated mobile pages, associated with mobile search results. The recent AMP project from Google has been launched and with some flawless services. Past October, Google talked first about AMP, which is an accessible framework. This platform is used for creating fast loading mobile pages. This is also considered […]

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