The most common mistake that many ecommerce business owners make is to ignore SEO basics. Ignoring SEO basics is literally costing ecommerce business owners a small fortune in lost revenue. There are many aspects related to SEO that ecommerce sellers tend to make. These may seem trivial at times, but can make an ocean of […]
Read More →Google AdWords allows advertisers to display their products on the website and of course their partner sites. It is an extremely popular tool as a direct result of the popularity of Google. Google AdWords has been bringing about lot of changes and recently in the Google Performance Summit 2016 there have been plenty of big […]
Read More →Websites that are designed to be mobile friendly can now be found on the search engine pages more than before, thanks to Google, giving a boost to algorithms that are mobile friendly. Web sites which are mobile friendly can now have the advantage of having an additional boost in their ranking, due to the significant […]
Read More →Google has recently introduced some changes to the layout and overall look of SERPs, that are significant as well as interesting. In this 2016 update, the changes that have been made, which were recently spotted, include extending the length of meta description and the title tag. While the length of title tags has been increased […]
Read More →Pursuing the right keywords is the most important thing for optimizing a website, and to do that, you will need to evaluate some essential metrics that can be helpful. Here are some metrics which could be analyzed for successfully creating keywords that can play a significant role in the website optimization.
Read More →The way the whole landscape for paid search is changing suggests that there are some trends that are upcoming which can revolutionize the whole concept of paid searches and help even the hard core online marketers. Here we talk about 3 upcoming trends in paid search and what they may lead up to. 1. App […]
Read More →Google is likely to work on the accelerated mobile pages, associated with mobile search results. The recent AMP project from Google has been launched and with some flawless services. Past October, Google talked first about AMP, which is an accessible framework. This platform is used for creating fast loading mobile pages. This is also considered […]
Read More →After going through various updates, Google has now started rolling a recent update to paid search layout. At present, Google will phase out the right hand side gutter, or the sidebar ads. On its place, Google is likely to show 1 to 4 ads above the current fold. It forces the rest to the bottom […]
Read More →You might have heard a lot that digital marketers prefer to term contents, as kings. It seems that content is the major link to target maximum audience. It is even defined as the primary driver, which helps in converting the audience into probable customers. However, people have a misconception that content marketing is not related […]
Read More →2015 has been an exciting year, and people are now looking forward to 2016, for some latest advancement in the field of social media and SEM trends. These two fields are always evolving, with flexible changes, around the year. It depends on the marketing behavior and the consumer thought process. For succeeding in this competitive […]
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