The digital world changes quickly, but seldom do social media platforms evolve as much, especially something as prominent as Twitter. But thanks to Elon Musk, Twitter is now X. While the change in name and color palette may not be as significant, X has enhanced features that can benefit new businesses. In this blog, let’s […]

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Would you like to uplift your brand’s digital branding effort in the year 2024? In an environment where digital marketing shapes—if not accelerates—faster change, sustaining a competitive advantage is keeping oneself updated with the best branding techniques. Well-applied digital branding helps you create a positive and powerful online identity, boosts audience interest, and drives business […]

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By using smart data and targeted strategies, Growth Marketing today helps businesses maximize their advertising budgets, ensure strong ROI, and build long-lasting connections with customers. As India’s advertising industry skyrockets towards a $23-24 billion spend by FY28, growing at 9-10% annually (Redseer), the power of growth marketing shines brighter than ever. But what is Growth […]

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Did you know that over 56% of smartphone users now rely on voice search to find brand and business information? This surge in voice search popularity, driven by technologies like Google Assistant, Apple’s Siri, and Amazon’s Alexa, has made it easy to do voice search. So, is your website optimized for voice search? What is […]

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The current situation for service-based businesses in the competitive digital sphere is to convert potential customers into loyal clients by providing excellent service. Although there are several options available, businesses that employ strategic remarketing tactics remain desirable and approachable in customers’ eyes. The effectiveness of your marketing efforts can be doubled and even tripled using […]

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No other year has experienced as much transformation as 2023, primarily due to the rapid proliferation of LLM (Large Language Model) frameworks like ChatGPT and Google Bard. Digital marketing, with its share of brunt work, has significantly benefited from these language models and automation tools. Triggering New Trends & Bridging the Gaps: The rapid technology […]

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Businesses in the modern digital world always look for novel methods to improve their marketing tactics and remain ahead of the competition. Digital marketing has transformed because of the rise of artificial intelligence (AI). ChatGPT, a sophisticated language model that may be used to support digital marketing initiatives, is one potent AI tool. ChatGPT may […]

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Digital marketing has become a crucial component of the real estate industry, and realtors must stay current on the latest digital marketing trends to maximise their sales. Realtors may reach out to more potential home buyers and establish a more successful and efficient sales process with the help of digital marketing. Here are eight techniques […]

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Any internet business relies on traffic to survive. You cannot make any sales, generate leads, or even have an audience to promote without it. Having an endless supply of free traffic is critical to the success of every affiliate marketing service. In this article, we will look at how to get an endless supply of free […]

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Google’s decision to phase out third-party cookies sent shock waves across the digital marketing and advertising industry. Why not? Third-party cookies are critical enablers of targeted online advertising, a USP of digital marketing. And since Google controls 60% of web traffic, phasing them out may mean a tectonic shift in online marketing. The jargon must […]

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