We live in a world where video is the king of digital content formats. The days of patients or customers scrolling through endless text links on websites are almost over.

With attention spans plummeting and the meteoric rise of platforms like YouTube, Instagram, and TikTok (both of which are related), it’s clear that customer preferences have shifted. People now gravitate toward engaging video content when interacting with search results and pursuing information.

“These days, the chances of someone clicking a relevant video link are far higher than a traditional text link,” says one of our SEO experts at Samskriti Business Solutions. And he’s right.

Video Marketing vs Traditional Marketing:

According to an extensive study by Optin, 96% of people prefer watching a video to learn about or evaluate a product or service – particularly during the awareness stage. And 89% of them say that watching a video has convinced them to purchase the product or service, showing the video’s strong impact even in the purchase stage.

To emphasize the results, video ads boast a surge CTR of 1.84%, the highest among all digital formats. So, it’s no surprise that brands leveraging video marketing are cruising past their competitors.

If you’re a brand looking to improve your marketing potential, video marketing should be your focus. But where does one start? It’s simple: begin with Video Production and dive into Video SEO.

Video production is self-explanatory, but what exactly is Video SEO?

With the emergence of video production, any business can quickly jump in, just like creating a website. However, the videos that rank for specific keywords get the results, and video SEO is how you make that happen.

Like SEO optimizes websites for search engines, Video SEO optimizes videos to ensure that search engine crawlers pick up your content and place it in front of the right audience.

Simply put, Video SEO is to videos what SEO is to websites.

Video SEO helps you gain more views, drive website traffic, increase engagement and subscribers, and convert viewers into leads – and eventually paying customers.

So why focus on Video SEO if you’re already doing SEO? Two reasons:

1. As mentioned above, video does a great job attracting users to your website. Think about it: what are you more likely to click on—a text link describing a product or a simple video that explains it? Simply put, Video SEO outperforms traditional SEO.
2. Most of your competitors don’t offer Video SEO, giving you a first-mover advantage. If they do, it’s time to reclaim your customers.

That said, SEO is more complex than Video SEO. The major hurdle lies in video production, often due to lacking the right resources to produce high-quality videos. And for the brands that do, there’s usually a need for proper Video SEO.

“Video SEO isn’t a standalone feature that immediately brings results. It must be seamlessly integrated into your content strategy or at least your SEO strategy to deliver consistent outcomes,” says our SEO expert at Samskriti. So, should this stop you from fully leveraging Video SEO and competing with your rivals? Not necessarily.

At Samskriti, we provide end-to-end Video SEO services, from video production to Video SEO. We craft a comprehensive SEO strategy, align it with your content plan, and integrate Video SEO with best practices to ensure quick results quickly.

If you’re a brand looking to leverage Video SEO to drive results, you can contact us: +91 40 2340 2060 / 61