What’s New for Your Digital Marketing Strategy Using X(Twitter)

The digital world changes quickly, but seldom do social media platforms evolve as much, especially something as prominent as Twitter. But thanks to Elon Musk, Twitter is now X.
While the change in name and color palette may not be as significant, X has enhanced features that can benefit new businesses. In this blog, let’s briefly look at the new and upgraded features of X that may help you tweak your digital marketing strategy on Twitter, now X:
X’s New Features and Capabilities:
Longer Posts: X now allows longer posts, giving businesses room to share more details without worrying about character limits.
Improved Ads: With upgraded tools, X is making it easier to target the right audience. The granularity with which you can target users has improved which is now making the ads reach the people interested in your products.
Subscription Options: You can now offer exclusive content to paying subscribers which can help you build a loyal audience and generate additional income.
Better Videos and Images: Sharing videos and images is now simpler, with tools that boost post visibility and help you stand out. With Grok and other AI tools the video and image creation has been made even simpler.
How to Leverage X for Digital Marketing:
While these updates may seem small, they offer significant advantages over the old Twitter platform. Here’s how you can make the most of them:
Create Engaging Content: Longer posts mean businesses can share more valuable information with their audience. Use this opportunity to tell your brand’s story, share updates, or offer tips. “Keep your posts engaging and relevant,” say content marketers at Samskriti Business Solutions.
Target the Right Audience with Ads: Improved ad tools allow businesses to refine their targeting based on factors like location and interests. This means you can reach the right audience faster and more effectively.
Build a Loyal Following with Subscriptions: Subscriptions are a great way to monetize your content and create a dedicated community, if you are a content creator. Offering exclusive content makes subscribers feel connected to your brand, boosting long-term engagement and loyalty.
Use Images and Videos to Grab Attention
With X’s improved tools for visuals, you can create eye-catching posts that stand out. These updates make it easier to add polished images and videos to your strategy, even with the help of AI tools for quick content creation.
X has introduced features that can refine your digital marketing strategy. However, as Samskriti’s digital marketing experts point out, “X remains one of the toughest platforms to build a consistent brand presence. Organic growth plays a big role here, and tools can only support your efforts.”
If you’re looking to leverage X for your business, start slow. Experiment with new formats, refine your approach, and scale gradually. Samskriti Business Solutions, a leading digital marketing agency in Hyderabad, can help you make the most of X’s new features to boost your social media presence.