Instagram marketing is becoming life and more famous with every passing day if you might have noticed. This is why it has become an inevitable part of the marketing strategy of every brand. No matter whether a brand is getting started or it is already famous, marketing on Instagram is not as easy as it looks.
Marketing on Instagram comes with its own set of challenges and difficulties. Along with a large audience, comes a large amount of competition and if you, as a page owner, do not pay proper attention to the small details which might help in a successful Instagram marketing strategy, it might force the potential followers or customers to simply hit the unfollow button.
Some useful tips:
To avoid losing followers and to have a successful Instagram page for marketing, you need to come up with a strategy. Here are a few tips that you can apply to your Instagram marketing strategy and the tips are going to help you in marketing effectively on Instagram.
1. Make sure to use a business account
If you want your business to be a hit, then a private account is a big NO! Moreover, a business account comes with a lot of benefits that a private account won’t have. By switching to a business account, you will be able to access features like Instagram Insights, Instagram ads, Instagram shopping, and two messaging inboxes namely primary and secondary. You will also get the feature to add your contact details to your profile. For marketers, a business account is a must you can say.
2. Provide good hashtags
Use hashtags wisely as they are the key that can help in the visibility of your brand’s page. Instagram allows you to use up to 30 hashtags but only 8 or 9 relevant ones should be used as lots of hashtags can make the caption look spammy and extremely untidy. An untidy caption can turn away potential followers. Do not repeat hashtags or use irrelevant hashtags as this might also be a bit off-putting. Make sure the hashtags are related to your niche.
3. Go live on Instagram
You should go live once in a while so that you can connect with your followers. Use Instagram live effectively by hosting workshops, hosting a Q&A round, interviewing a team member, talking and interacting with clients and customers, collaborating with other famous brand owners or influencers, and offering a live behind-the-scenes look at an event or anywhere else.
4. Promote your page
Connect your Instagram page to your Facebook account and promote your page there so that you can gain more visibility. Ask your team members, friends, and family to share your page via their accounts too so that it helps in gaining customers.
5. Keep posting stories
In the stories section, you can encourage your audience to participate in various quizzes, or you can use it to tell the followers about a new product that would be launched on your page. Just keep the stories fun and keep the users interested by using them wisely.
So these were a few tips that you can follow to improve your Instagram marketing strategy. Samskriti Business Solutions is one of the best Instagram marketing companies in Hyderabad which can help you to boost your personal as well as business Instagram page. The company provides you with assistance by providing the best online marketing company in Hyderabad. Get in touch with the expert team today to avail top quality services from one of the best digital marketing agencies in India.