CRO (Conversion Rate Optimization) and SEO (Search Engine Optimization) are two different concepts. CRO gives more importance on improving conversions on the website that can lead to more sales. SEO focuses more on listing the page or business on search engines to gain maximum organic traffic. Difference between SEO and CRO CRO mainly stresses at […]

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Some people take it for granted that SEO and PPC are two separate strategies. They are indeed different in many ways. But if both of the strategies are used together in a tactful way, it can bring out fruitful results. Samskriti has enriched experience in applying both SEO and PPC strategies to the online businesses for sustainability […]

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New Year has ringed in with much hopes and possibilities for start ups. And those who are well- established or struggling to establish their business, this year has opened up an entire new set of trends in the field of Search Engine Optimization. Everyone would love to have their business flourish at a quick rate. […]

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If you are familiar with YouTube, you will agree that it is one tough nut to crack. Uploading a video doesn’t result in the views unless you make a viral video. And having said that one cannot make the video that goes viral; a viral video just happens. It is a culmination of a lot […]

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Not so long ago, Google unofficially changed the length of Meta description for the search engine results page. The length of the description was increased from the 155-170 characters to 300-320 characters in December 2017 in a presumed effort to give users more information on the search result. It was ‘unofficial’ because there was no […]

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If you are thinking about following the off page optimization techniques for your website, remember to consider PPT submission, as the benefit of PPT Submission cannot be denied. PPT in SEO can be one of the best techniques for online marketing for many reasons. Let us discuss the benefits of PPT submission, which will give […]

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If you want to drive traffic to your website, blogging can be the best means and a cheaper way to optimize your website. The importance of blog for any website cannot be ruled out simply because it is perhaps the best way to generate fresh contents for a website, especially so because of the expanse […]

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Growth in terms of market share and revenue lies at the top most of any company pursuit of success. The overall objective of every business is to trade more products or services and increase its profits. To penetrate the target audience, any firm needs to be proactive and understand the dynamics of the market. Inbound […]

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Hyper Text Transfer Protocol Secure (HTTPS) is the secure version of HTTP, the protocol over which data is sent between your browser and the website that you are connected to. It ensures that all communications between the browser and your website is secure. HTTPS is often used to protect highly confidential online transactions like online […]

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