This is a continuation of A Beginners Guide to Understand the Amazon Demand Side Platform. You can find the part-1 here. — The whole ‘Amazon Advertising’ can be distinctly divided into two segments: Amazon Ad Console that takes care of PPC services on Amazon and Amazon DSP which is revamped version of display and video […]

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Google and Facebook are the two tech behemoths when it comes to digital ad spends. Digital duopoly as they are called, Facebook and Google possess a stronghold over the customers claiming a shy of 60% of the digital ad market share. While Google is the matchless leader of search advertising, offering unrivalled and unprecedented access […]

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Amazon DSP is Amazon’s display advertising platform that lets sellers reach their target and relevant audience on Amazon sites, apps, and other publishing partners (read: other websites). In short, Amazon DSP is to Amazon, what display advertising is to Google. Amazon DSP is in a programmatic ad platform built by the Amazon to bring-in more […]

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Facebook is the most trending social media marketing service in the present-day world. It is so popular that companies have evolved, providing this mode of advertising. Samskriti Business Solutions is an online marketing company in Hyderabad in India, which caters to this growing need.  Benefits of Facebook Marketing There are endless benefits of this mode of marketing. Some of them are […]

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AI is a machine or a computer program that learns how to perform tasks that are usually done by humans, the tasks which require us, humans, to use our cognitive functions. These tasks can range from simple ones like recognizing a face, speech recognition, performing physical tasks (robots), playing chess to solving global problems in […]

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The ability to analyse collected customer data, derive insight and apply them to make better marketing decisions is called Data-driven Marketing, the fundamental driving force for intelligent advertising and business strategy today. What is Adobe Analytics? Adobe Analytics is a platform that makes it possible for businesses to establish a data-driven marketing strategy to help […]

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If you are newly minted graduate who would like make a career in the Digital Marketing field and are searching for compass, you are in for good news. We have made this guide exactly for the folks like you comparing the pay prospects of top 5 Digital Marketing jobs you guys can get into. So […]

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Had this been a different era, you might have thought otherwise, but in 2019 if there is anything that can make the above lines possible is a super-awesome thing by all means and “Digital Marketing “is THAT thing. Why Digital Marketing? Unlike other traditional marketing areas, digital marketing is more practical given the scope of […]

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Reaching a potential customer has always been a herculean task for businesses. The easiest way is to go all out in mass advertising mediums like TV, print, radio ads and direct marketing techniques, all to find that elusive bunch of potential customers. Of course, they need a huge budget which is why only big businesses […]

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  Even though you’re content marketing is right on top of its game, you need a vehicle that drives your point home or shall we say product? You need a vehicle with a lot of goodwill among which could command their attention at will. And that is when Influencer Marketing comes into the picture. What […]

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