AI is a machine or a computer program that learns how to perform tasks that are usually done by humans, the tasks which require us, humans, to use our cognitive functions. These tasks can range from simple ones like recognizing a face, speech recognition, performing physical tasks (robots), playing chess to solving global problems in […]

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The ability to analyse collected customer data, derive insight and apply them to make better marketing decisions is called Data-driven Marketing, the fundamental driving force for intelligent advertising and business strategy today. What is Adobe Analytics? Adobe Analytics is a platform that makes it possible for businesses to establish a data-driven marketing strategy to help […]

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If you are newly minted graduate who would like make a career in the Digital Marketing field and are searching for compass, you are in for good news. We have made this guide exactly for the folks like you comparing the pay prospects of top 5 Digital Marketing jobs you guys can get into. So […]

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Had this been a different era, you might have thought otherwise, but in 2019 if there is anything that can make the above lines possible is a super-awesome thing by all means and “Digital Marketing “is THAT thing. Why Digital Marketing? Unlike other traditional marketing areas, digital marketing is more practical given the scope of […]

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Reaching a potential customer has always been a herculean task for businesses. The easiest way is to go all out in mass advertising mediums like TV, print, radio ads and direct marketing techniques, all to find that elusive bunch of potential customers. Of course, they need a huge budget which is why only big businesses […]

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  Even though you’re content marketing is right on top of its game, you need a vehicle that drives your point home or shall we say product? You need a vehicle with a lot of goodwill among which could command their attention at will. And that is when Influencer Marketing comes into the picture. What […]

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If you are familiar with YouTube, you will agree that it is one tough nut to crack. Uploading a video doesn’t result in the views unless you make a viral video. And having said that one cannot make the video that goes viral; a viral video just happens. It is a culmination of a lot […]

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Some people take it for granted that SEO and PPC are two separate strategies. They are indeed different in many ways. But if both of the strategies are used together in a tactful way, it can bring out fruitful results. Samskriti has enriched experience in applying both SEO and PPC strategies to the online businesses for sustainability […]

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Remember the days when the only way to buy a product is to visit the store. Those were the days when brand visibility was solely dependent on the ads. Then came, in the web revolution bringing the customer and business as close as possible, the brand building avenues have opened up and the web has […]

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