PPC advertising is the most common and powerful type of online advertising that is leveraged by digital marketers. By helping you reach the right audience, it brings in higher conversions leading to greater revenue and ROI. PPC advertising delivers immediate results, is highly rewarding and easier to scale. However, the path that leads to all […]

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If you are a start-up you might have already been aware of SEO and its importance in helping a user find your business. But SEO can be notoriously tough for start-ups and SMBs (small and medium businesses). Because they are pitted against large players who have been optimizing their websites for the search you years […]

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PPC is the fastest way to obtain high-quality leads which is why it is considered a fundamental pillar for every digital marketing plan. Unlike SEO and content marketing which needs consistent work for a long time to bring in your visitors, PPC can quickly hit the ground running to provide quick and quality traffic and […]

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A black swan is an extremely rare event of large magnitude and severe impact that is far outside the realm of conventional expectations. And 2020 has delivered us a Black swan in the form of COVID-19. From the way we work, places we go to the ways we spend our time and money, there isn’t […]

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Measure, Understand, Control and Improve are the four simple steps for every marketing campaign has to go through to reach its goals. Measuring the effectiveness of your online marketing campaign is the first step towards optimizing it to reach your online marketing goals. Everything starts with establishing the right performance indicators to make sense of […]

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Google and Facebook are the two tech behemoths when it comes to digital ad spends. Digital duopoly as they are called, Facebook and Google possess a stronghold over the customers claiming a shy of 60% of the digital ad market share. While Google is the matchless leader of search advertising, offering unrivalled and unprecedented access […]

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Business success is dependent on the approach and tactics employed by the marketing team, Finding the right target group is half of the task, generating leads and cultivating them to drive revenues is the final step. With website traffic and enquiries all streaming in, ration of leads to enquiries must be on the higher side. […]

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Story So far: Pay-Per-Click or PPC began in the mid-1990s. The first known and documented version of a PPC was appeared around 1995 called Planet Oasis. This was a desktop application featuring links to informational and commercial web sites, and it was developed by Ark Interface II, a division of Packard Bell NEC Computers. By […]

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Among the various techniques adopted to increase ROI, PPC is a powerful tool through which it helps you in sales generation in quick time.  Top digital marketing companies in Hyderabad are adopting this unique method for generating their sales  instead of waiting for your website to be optimized by the search engines and divert traffic […]

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While using Google Adwords can help you immensely to drive large numbers of visitors to your website, but not understanding properly how to use this indispensable simple and quick to use tool can lead you to spend a lot without getting expected returns. There are Top Digital Marketing Companies in Hyderabad which can help you […]

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