Google My Business is a free tool provided by Google to businesses of all sizes, from local businesses to large companies. Anybody can create a Google My Business (GMB) account on Google at no cost and manage their business from Google Maps or Google Search. Having a Google My Business account will help you reach out to more potential customers by enhancing your online presence.

This article emphasizes how to rank higher in Google My Business Listing. Before getting into this, let us first understand how Google determines the local ranking of your business.

How does Google determine the local ranking of your business?

Google’s Search Engine algorithm is created in such a way that it considers multiple factors before showing results. Having a clear understanding of how Google determines the local ranking is essential to make sure your business listing is ranked higher on Google.

Of all the multiple factors, here are the top three things Google considers before showing search results.

Relevance:

Google will check if your business is relevant and related to the keywords used by the customer. Google will check if your business will be able to address what the customer is looking for. If yes, your business will be displayed in the search results. Hence, incorporating the right keywords in the content of your website is crucial.

Distance:

Google provides another provision where you can link your Google My Listing Account to Google Maps. By doing so, your nearby customers will be able to find your business in the first go. Google search results will be displayed based on the customer’s location i.e. nearby service providers will be ranked higher.

Hence, linking your GMB account to Google Maps will fetch more nearby customers. This feature is particularly useful for home service businesses such as electricians, cleaning, plumbers, etc.

Prominence:

Google ranks those businesses higher having a strong social media and online PR presence. Hence, building your brand and offering prominence will enhance your ranking on Google My Business Listing.

Top 5 strategies to rank higher in Google My Business Listing

Here are the top ways to optimize your Google My Business Listing and improve your local ranking.

1. While setting up your Google My Business Profile, make sure to enter complete and relevant information. Details such as Business Name, Mobile Number, Address, Hours of Operation, Business Categories, and the Website should be correct and accurate.
2. Link your GMB listing account with Google Maps. Doing so will attract all nearby customers.
3. Make sure your business listing contains pictures to engage with your customers in a better way. The ideal number of pictures for GMB Listing is 11.
4. In your GMB Listing, you can allow your customers to ask questions that can be answered by the general community and business owners as well.
5. Reviews are crucial for any business. Make sure your business has genuine reviews and professionally respond to them.

If you are looking for the best digital marketing services in Hyderabad that can help you improve the SEO of your business, make sure to visit the official page of Samskriti Business Solutions. It is an SEO Company that offers professional and top-notch quality local search engine optimization services.