Using only e-commerce platforms like Amazon to drive sales is not really the most profitable option to boost your sales. Of course, it helps with sales, but does it help you improve your sales month-on-month? Nope.   Want to know why? Because you are already surrounded by all your competitors whose products are more or less […]

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Google and Facebook are the two tech behemoths when it comes to digital ad spends. Digital duopoly as they are called, Facebook and Google possess a stronghold over the customers claiming a shy of 60% of the digital ad market share. While Google is the matchless leader of search advertising, offering unrivalled and unprecedented access […]

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Not all social media platforms are the same when it comes to marketing. The subtle differences between each of these platforms go a long way and make them unique platforms for marketing. It is important to know these differences before you embark on crafting the social media strategy for your business. So, here are the […]

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