Mad Men is a legendary TV series set in America in the 1960’s and talks primarily about advertisements. 2018 is a different era with a confluence of offline and online advertisement. Marketing is not simply the word of mouth, pamphlets and billboards rather it is a mixture of innovation and resources. Digital age has arrived […]

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Social Media is the golden goose of Digital Marketing and its impact on consumers is nothing short of brilliance. People with unfiltered and undiluted access to Internet are consuming content with a voracious appetite. Creating the perfect social media strategy hinges on the eloquent consumption of content by the consumers. Spending time on nitty gritty […]

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