In the realm of search engine optimization (SEO), two fundamental pillars play a pivotal role: Technical SEO and On-Page SEO. These indispensable components collectively shape a website’s overarching performance in search engine rankings. Technical SEO involves optimizing the website’s infrastructure and backend, ensuring smooth crawling and indexing by search engines. On the other hand, On-Page […]
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In the rapidly evolving landscape of digital marketing, leveraging the power of social media is imperative for businesses to thrive. When it comes to B2B interactions, effective use of hashtags can significantly amplify your online presence and engagement. Social media optimization services in India play a crucial role in enhancing your brand visibility, and hashtags are […]
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Pay-per-click (PPC) advertising has emerged as a potent tool for businesses to reach their target audience and drive conversions. However, the success of a PPC campaign hinges significantly on the allocation of an appropriate budget. Calculating your PPC budget requires a strategic approach that considers various factors to ensure a powerful and effective campaign. Let […]
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In the fast-paced world of the internet, where users demand instant access to information, a slowly loading website can be a major deterrent. Slow website loading times not only frustrate visitors but also negatively impact search engine rankings. To ensure a positive user experience and maintain a competitive online presence, it’s crucial to address and […]
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Despite a zillion blog posts, case studies, & testimonials, most B2B content marketing efforts fail to gain traction. So clearly, the failures are not due to a lack of efforts but strategy and direction. “Majority B2B content marketing efforts fail to resonate and relate to the audience, which makes them invisible to the audience,” says […]
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No other year has experienced as much transformation as 2023, primarily due to the rapid proliferation of LLM (Large Language Model) frameworks like ChatGPT and Google Bard. Digital marketing, with its share of brunt work, has significantly benefited from these language models and automation tools. Triggering New Trends & Bridging the Gaps: The rapid technology […]
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Tag management and deployment was a never-ending struggle rife with complexities, errors, and a bunch of frustrating headaches before GTM stepped in. Tags were scattered across the website, making tag deployment and management a nightmare for non-technical folks. Customization was a challenge, nearly non-existent, leaving marketers grappling with website code. The lack of control resulted […]
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First, let us all agree that SEO is a grunt work. Though the strategy plays a significant role; the execution is repetitive, intensive, and takes time and effort. On top of this, an SEO executive needs practical help with content, which could slow down the process if an SEO executive is not adept at content […]
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No matter how unique and valuable your content is or how well you build links, a webpage page will only secure better search engine rankings if the technical SEO is in good shape. Technical SEO is the foundation that powers content-building and link-building processes and serves as a launch pad for advanced SEO strategies. Unfortunately, […]
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LinkedIn is the first platform that comes to mind when you hear the term ‘B2B leads,’ and understandably so. A haven for a professional user base from all industries, LinkedIn is a great place to reach potential B2B customers. It offers a more significant opportunity to establish expertise, provides excellent targeting options, and powerful lead […]
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