Picture an overflowing inbox, with 99+ messages showing under primary and 50 in promotions. Why should your mail ever be the one the person opens when it pops up? Amidst the many messages of  “Big Sale”, “Last Chance”, or “Don’t miss out”, what makes your email stand out? That is where personalization comes in.

The simple trick is to intrigue your intending customer enough to open your message. This article discusses why email personalization techniques matter, how they work, and how you can get it so right that your audience will wonder if you are a mind reader.

What is Personalization in Email Marketing?

Personalization is tailoring messages to suit individual preferences and behaviour. It is the difference between “Dear Customer” and “Hi Beatrice, we noticed you love cozy sweaters—here are some you might like.”

Personalization can be done in different ways, ranging from the basics—like using the recipient’s name or location—to advanced tactics, such as recommending products based on past purchases or sending reminders for items left in their cart. It is like moving from using a public address system to announce something to walking up to just one person and having a conversation.

Why Personalization is What You Need?

1. It Grabs Attention

A personalised email finds a way through the crowd. Studies show that people are 26% more likely to be open. This is because the average person would naturally respond to content that feels relevant to them.

2. It builds Trust and Loyalty

Taking the time to tailor your messages just shows how much you care and makes your customers feel valued. It gives them a VIP experience. That care fosters trust, and over time, they become buying customers and loyal to the company. It all simply starts with the extra effort to personalise the mail.

3. It Drives Conversion

When an email directly addresses a recipient’s needs, they are more likely to check out your social media, Instagram, or website. They can find something they like either from the recommendation you have given or because they simply found what they love from checking your page and websites.

4. Reduces loss of subscribers

Nobody likes irrelevant emails. On the day they choose to sit with their emails and sort them out, they will unsubscribe. However, when the content is important and useful, many people will not unsubscribe.

Ways to Personalize Mails

Here are four ways you can personalise mail

• Subject line: Use their names, preferably the first name in the subject line.
• Segment your audience: The email list should not be general to everyone. Instead, group people according to location, preferences, or buying history.
• Behavioural Triggers: You can create these based on what customers do. If they make a purchase, send a thank you note or a nudge to revise their abandoned cart.

Conclusion

Personalization is necessary in our fast-paced world. Make time to know your audience and offer solutions that they would appreciate. Beyond just selling your products, you can include tips on how to care for certain products. A good personalization strategy can do so much good. In need of email marketing services in Hyderabad? Connect with Samskriti Business Solutions today.