Tag: Google Updates

Comments Off on Broad Match Modifier Will No Longer Be Available on Google Ads

Broad Match Modifier Will No Longer Be Available on Google Ads

Google has finally decided to phase out the Broad Match Modifier. In a major announcement about keyword types, Google is also set to update its Phrase Match type by expanding its scope to match more keywords. So, what exactly are the changes and how does this impact marketers? Read on to know: Google’s 2021 Update […]

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Comments Off on All You Need to Know About Keyword Match Types in Google Ads

All You Need to Know About Keyword Match Types in Google Ads

For the first time after 2019, Google has rolled a new update on keyword match types and this seems to be a significant one. Marketers will no longer have Broad Match Modifier as a keyword match type and instead will have to make do with Phrase Match. If you are a beginner in PPC and […]

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