Customers scroll faster, search smarter, and buy across apps without pausing. Teams used to plan quarterly. Now they react in hours. AI sits at the centre, reading intent signals, shaping creative variations, and allocating budgets in near real time. What matters most is not the tool but the way you wire it into research, content, […]

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Artificial Intelligence (AI) AI is a non-natural or human made intelligence which has the ability to think. AI can be categorized into two, mainly General and Narrow. General AI would have almost all the characteristics of human intelligence. Narrow AI consists of certain features of human intelligence. A machine capable of recognizing only the sounds […]

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