New Year has ringed in with much hopes and possibilities for start ups. And those who are well- established or struggling to establish their business, this year has opened up an entire new set of trends in the field of Search Engine Optimization. Everyone would love to have their business flourish at a quick rate. This is where Search Engine Optimization makes a huge difference. Let’s take a look at SEO trends of 2019.
Optimize for Featured Snippets & Other Google SERP Features
Mere optimization of your website cannot help in business growth. Provide your attention to featured snippets which can help your website earn better rankings. When Google wants an answer which is unavailable in the core knowledge graph, there will be an attempt to find an answer in the index. Thus, a special organic result is extracted from the target page. Featured snippets in search will have higher CTR’s than the regular results. Other Google SERP features like knowledge graph, recipes, carousels etc. can take a major chunk of attention from the regular Google traffic as well. This can spike the traffic which you receive on the website.
Structured Data Markup
What is structured data?
Structured data is a format which is standardized and provides information about the page and the content available from it.
Understanding how structured data works
Google uses structured data to understand the content of the page and to gather information regarding the same.
Why does it matter for SEO?
Structured data can help search engines determine the relevance of the search. It can add images and helpful information to seize the attention of the audience. It can also indirectly help in getting more clicks which results in getting higher rankings.
How to add structured data to your website?
Google provides a free tool called Structured Data Markup Helper to help in adding schema markup without any complications.
- Go to Google’s Structured Data Markup Helper
- Select the data type to mark up (Articles, Images, Videos etc)
- Paste the URL of the page or article and click “start tagging” The page will load in the tool
- Highlight the elements to be marked
- Once you have finished marking, click on “create HTML” tab on the top-right corner of the page.
- Add schema mark up to the web page
- Use the Structured Data Testing tool to find out the result
E-A-T (expertise, authority, and trustworthiness)
E-A-T stands for expertise, authority, and trustworthiness. Create useful, engaging and accurate content. A page lacking in E-A-T can be the reason for a low quality rating. When such content is combined with E-A-T, it can bring in high ratings and traffic to your website and can meet Google’s requirements. Hence E-A-T right!
SEO trends keep changing constantly. Staying relevant and updated is important for proper utilization of SEO practices. These trends can help in making internet a better, safer and more transparent place to gain knowledge.
Samskriti Business Solutions offers the best strategy to its clients following the latest 2019 Trends in Search Engine Optimization for online businesses to flourish.