Content is no doubt the most important factor for a website to be ranked by the search engines, and when it comes to developing content for your local business, it is no exception. But there has been a tendency by brand marketers to overload the content with an objective to make it more absorbing, but when it comes to reality for Search Engine Optimization, this might be a boomerang, says SEO experts.
Creating pages after pages of content may not be that much more effective, as they will be considered to be doorway content which are optimized only for search queries that are specific, and may lead to the user landing on similar pages. Superfluous pages that are stuffed with content are not at all optimized, instead they are penalized according to the latest algorithms for SEO. Examples if such pages include creating pages having the same content for multiple cities except for some minor changes. Such types of content are not going to optimized for the reason that the user searching for information will always land on the pages having more or les the same type of content. As these pages do not even within a click of the menu page, these content are not likely to be optimized by search engines.
Then what is the alternative? SEO Experts suggest to add one to two well drafted relevant content pages to your website every month instead of thinking to add 15 to 20 pages. Think of a better strategy than adding pages after pages. Make best use of the social media, blog posts and link building, which can truly help your website to be optimized. Paying attention to other SEO techniques instead of adding multiple pages could give you better returns and that too in an inexpensive way, keeping in mind the expenses in developing multiple contents.