Attribution in Google Ads is all about assigning credit to the interactions a customer has with your ads before they complete their action, like making a purchase or signing up for a newsletter. It might sound serious and even a bit confusing, so here’s an analogy: imagine you and your friends are baking a cake. […]

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Pay-per-click (PPC) advertising has emerged as a potent tool for businesses to reach their target audience and drive conversions. However, the success of a PPC campaign hinges significantly on the allocation of an appropriate budget. Calculating your PPC budget requires a strategic approach that considers various factors to ensure a powerful and effective campaign. Let […]

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