In the heart of 2009, just as the world was grappling with financial turmoil and uncertainty, Samskriti set its course when the digital marketing industry was in its infancy and was finding its feet in the Hyderabad.

17 years later, with 50+ core team members, two thriving locations, and a wall of recognitions that mark our path, Samskriti continues to grow and lead the industry that we once entered as pioneers.

And today, on August 21st, we celebrate 17 years of staying true to that journey.

Samskriti’s 17th Anniversary Celebrations - Marking another Year of Success and Growth

True to our tradition, our celebrations began with a cake-cutting ceremony led by our CEO, Mr. Sravan Kumar Paka, who opened the gathering with a brief speech that began by reminiscing about the earliest days of Samskriti and how far we have come since then.

“Anniversaries are not just pauses to count the years behind us but moments to measure direction, and reminders of the road still waiting,” he said, drawing our attention to the progress we have made over the past year.

Our Foray into YouTube with Vedhika

One of the year’s standout moves was the launch of Vedhika on YouTube. What began as a new channel quickly established its place, attracting an audience and building trust as a reliable source for digital news.

Our expansion into the digital media space is a result of our passion to bring relevant news to our audience in fresh and more relevant ways possible. And we are more than chuffed to see its steady growth as a medium that people turn to with trust and curiosity.

Strategic Partnerships that Broaden Horizons

This year also marked essential strides through collaborations that stretched our influence in both digital marketing and technology.

  • Our association with Moonot Healthcare Foundation as their national digital marketing and media partner placed us on the national stage.
    “Shaping and enabling how a national organisation’s message connects with country-wide audiences at scale has been a massive step up for Samskriti in 2024-25.”
  • Another important chapter unfolded in our association with Venculum, a global technology company. As their strategic and marketing partner, we are positioned to extend our footprint beyond local boundaries and refine our place in a market where technology is moving at a rapid pace.
    “By adding global technology depth to our journey, our partnership with Venculum brings a new dimension to Samskriti & opens new pathways that align with a technological future we aim to build in the coming years.”

Honouring Efforts and Sharing the Celebrations

The spotlight then turned to people who have been part of Samskriti’s journey from its earliest years. Special mentions and rewards were given to employees whose dedication and consistency have helped shape the organisation we are today. The speech then transitioned into its closing notes, culminating in an office-wide feast that brought everyone together in a spirit of joy and camaraderie.

This sense of progress and togetherness was not limited to Hyderabad alone. Our Karimnagar branch also marked the anniversary in its own way, joining in the celebrations and contributing to the shared purpose that unites us as one team across locations.

Strength in Success, Confidence in Tomorrow

As we all are aware, the past year has been marked by economic downturns, a slowdown that feels close to a recession, and the disruptive impact of AI on industries everywhere. These conditions have been harsh, but we pulled up our sleeves, made the proper adjustments, and found new ways to win by foraying into new spaces and forging valuable partnerships.

Our decade-and-a-half foundation, laid over the past 15 years, has helped us make progress despite the challenges. And what makes us happy today is not only that we are still standing strong, but that we are on the right path to emerge victorious.

With steady confidence, we look ahead knowing that the years to come will see us surpass this year’s progress.

Wish us luck!