Living in a time where the number of mobile devices have exceeded the number of people in the world, we generally learn through our phones more than anywhere else. Smartphones no more remain a luxury but has become a necessity. Whether it is world news, a new movie or book release, or a new product […]

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Search Engine Optimization is the buzzword across all the tech summits and discussions by the influencers across the board. Google has been revamping SEO over the years and they have altered their search algorithms about 500 times last year. Getting the maximum attention on the search page is now a tough job and we talk […]

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Top Ways Voice Search Will Affect Digital Marketing in 2017

With changing times, the ways in which we search something on the internet are also taking a different form. Earlier we used to type long sentences to search anything but today we are trying to develop human language so as to increase the time and decrease the difficulties of typing. From mails to messages we […]

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Top Reasons Why Podcasting Is the #1 Content Platform

With the evolution of tech and the way information is consumed, we introduce the next step of consumerism driven information- Podcasting. Content marketing has revolved upon visual, words, blogs, animation, GIF and now we have the new kid on the Block-Podcasting. Podcasting is the content platform that is being consumed by the people who seek […]

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Understanding Google Analytics Goal Setup & Advancement

You might be making a handsome money from your organic search or from marketing campaigns, but is it not really worth to find out how much revenue you are earning from different avenues such as keywords, campaigns and referrals? You could get such an option when you set up the Google Analytics. How to set […]

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Stop Overloading your Local SEO Content

Content is no doubt the most important factor for a website to be ranked by the search engines, and when it comes to developing content for your local business, it is no exception. But there has been a tendency by brand marketers to overload the content with an objective to make it more absorbing, but […]

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Relevance vs. Authority: Which link has more value?

Link building is an important SEO technique for implementing brand campaigns that are of high quality, the need of which is growing higher and higher. Now the debate remains over which link has more value: relevance or authority? Although both types of links are considered to be more or less important for SEO purpose, SEO […]

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Reasons Why Websites Still Matter to Local Search in 2017

With the use of social media growing day by day and brand campaigners opting more for profile pages of social media sites, SEO experts have a divided opinion on which to choose: social media or websites? The question is highly debatable because taking a decision to choose between social media and websites could have a […]

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Page Speed: How It Impacts Your SEO And How To Improve It

Even if your web pages have quality content, headers, title, quality and number of inbound links and URL that could help improve upon the page ranking, still you could find your website falling in the rankings due to low page speed. Google has made it clear that page speed will also be taken into account […]

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