90% of the E-commerce Businesses Fail: Reasons?

Poor website design, complicated check-out process, unreliable service, mediocre product listings and descriptions are often cited as the reasons why e-commerce businesses fail. But even e-commerce businesses who do all the above right often fail too. And more importantly, all the above issues can be simply fixed and majority of the e-commerce websites get them right too.

So why do most e-commerce businesses fail?

Simple: Lack of optimized branding and digital marketing for e-commerce businesses.

In the era of giants Amazons and Flipkarts, being on-par is simply not enough, your brand has to connect with the audience, engage them and truly stand-out from the crowd.

In short, you need to be a brand that is loved and trusted. And get the right exposure for it.

The Pillar for Every E-commerce Business: Branding and Digital Marketing

Branding is not your logo, font, or any other marketing paraphernalia that you use, branding is how you make your customers feel when you interact with them. It is a perfect blend of emotion and engagement and embodiment of your business vision which breathes life into your brand.

Branding encompasses every aspect of your web presence & communications: website content, email marketing, newsletters, promotional messages, product details & descriptions, shopping cart checkout pages, social media campaigns, it is an undercurrent that passes through them all.

• Everything starts with identifying your brand story, your mission and your goals that form the pillar of the brand you are trying to create.
• Define your market and its audience to whom you shall communicate your genuine brand story to build trust while giving the strong reason for 'why'.
• Get your visual identity right with respect to e-commerce web design and development. Pay close attention to typography, font, visual styling, usage of colour. Creating a visual experience that aligns with the brand image is the key.
• Staying true to your story, tailor your message and marketing to your audience that is consistent in tone, voice and stay genuine while doing so.

Branding is the same as making your fingerprint: everyone recognizes you and once you crack it Digital Marketing for e-commerce business becomes fairly easy. Once you know how you are going to present yourselves to the audience, our Digital Marketing for E-commerce businesses can project your identity on a larger scale, reach the right audience and bring in the sales. And now concurrently you can work on your long-term SEO, Social Media Marketing, and Search Engine Marketing, E-mail Marketing to improve your identity, exposure, sales and revenue.

While branding breathes life into your e-commerce business, Digital Marketing provides the mileage to keep it running successfully. Building a brand without the right digital marketing for e-commerce business can curtail the sales and Digital Marketing without the right branding can set you up for a failure in the longer run.

So if you are a newbie entrepreneur aiming to build a successful e-commerce business you can seek help from three types of professional e-commerce companies: Professional Ecommerce Website Development, Branding andDigital Marketing Companies in Hyderabad. Even better if you can find one single solution provider for website development, branding and digital marketing for e-commerce business in Hyderabad, like our own Samskriti Business Solutions.

Being the Best Digital Marketing Company in Hyderabad, Samskriti Business Solutions has a remarkable track record in providing website development, branding and digital marketing services for e-commerce businesses in Hyderabad.