One for Record Books: Outsourced Bookkeeping Skyrockets with a 140% Organic Traffic Surge
Challenges
The clients' goal was to reach more valuable clients by boosting their organic reach and increasing the firm's popularity in the US.
- Competing for US clients entails navigating an ultra-competitive landscape of local and global accounting service providers.
- Optimizing for local SEO in the US market is challenging. It needs the right mix of location-specific keywords, Business listings, and targeting the proper US-based directories, and more importantly, it needs time.
- The toughest challenge is building authority and positioning the client as a thought leader in the international competition. This is a formidable challenge that takes consistent time, effort, and expertise.
Testimonial
Sunil Khullar about Samskriti:
"Delighted to share my feedback for Samskriti Business Solutions, with whom we have worked since 2017 for our website, Outsourced Bookkeeping. We are more than satisfied with their Website design & development, SEO, and SMO services.
Within a very short time, Samskriti has brought significant improvements. Very satisfied with the results; we improved our presence on the web and widened our reach."
Highlights
Secured an excellent 140% increase in organic traffic volume from diverse sources
Consistently generated high-quality leads through direct, organic, social, &referral mediums
60+ keywords made their way to the top 3 search engine results pages (SERPs)
Strategies Implemented
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Strategic Content Marketing
Content marketing was the backbone of our SEO strategy for Outsourced Bookkeeping. By strategically targeting the most engaging accounting topics, we consistently generated informative content in blog posts and articles that established OBK as the thought leader in the US accounting industry.
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Social Media for Online Reputation Management
By building case studies and promoting testimonials that reflect the firm's potential to deliver successful outcomes, we used social media and the website as our channels to build trust and demonstrate credibility for the US audience.
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High-Quality SEO
Consistent content creation, technical SEO expertise, and high-quality backlink building formed the foundation of our tailored SEO strategy. With a consistent focus on effective keyword optimization, user experience, and website structure, we generated top-notch organic traffic and improved search rankings.
