6 Months, 782.4% Traffic Surge & 10X Leads: Inside the Extraordinary Rise of NSL’s Traffic
Challenges
- NSL was renowned for its prominent residential and commercial projects in Hyderabad. However, 2020 brought significant challenges to the real estate industry due to the COVID-19 pandemic, leading to unpredictable times and minimal spending.
- The challenge was to generate interest despite the difficult circumstances of the pandemic and effectively convert it into leads and sales for their new residential project.
Testimonial
NSL Infratech about Samskriti:
"Our association with Samskriti Business Solutions has spanned over eight years. During this time, we have had the satisfaction of receiving assistance from a highly competent and passionate group who consistently delivered on their promises.
Their proficiency is truly impressive, and we wholeheartedly recommend their services to anyone in need of internet-based solutions. We extend our sincere thanks to them for contributing to our visibility among clients that need our help."
Highlights
Starting at 3,000 in February 2020, organic traffic grew outstandingly to 21,000 in May 2020
Starting with six leads in February 2020, we achieved 652 and 630 leads in May
Targeted efforts and consistent retargeting achieved record leads in only six months
Strategies Implemented
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Targeted Content Marketing
Targeting the middle and bottom of the consumer funnel, we consistently generated highly informative and engaging content around real estate marketing during the pandemic. Real estate market trends, expert advice and guides, live Q&A sessions, comparison guides, testimonials, and success stories were designed and implemented to help renew interest and nudge customers into consideration and buying stage.
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High-Impact Local SEO
Fuelled by our strategic content creation, our SEO quickly gained traction with the best on-page and off-page practices that are swiftly implemented. We focused on local SEO, optimizing our Google My Business listing, local citations, and creating content specific to local neighbourhoods. Additionally, we actively worked on acquiring high-quality backlinks from guest blogging, relevant directories, influencers, and industry-specific blogs.
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Google Ad Campaigns
Utilizing demographics, interests, and location, along with continuous A/B testing and remarketing, our targeted Google Ad campaigns were optimized to enhance ad visibility and relevance. Drawing on our high-performing content, we designed and implemented tailored landing pages that significantly improved ROI and cost spend, leading to exceptional growth in leads within six months.
