How Dr. Ajay Krishna (Focus Dental Care) Achieved 60+ First-Page Google Rankings and Qualified Lead Growth Across Gachibowli & Jubilee Hills
Challenges
- Poor Search Engine Rankings: When Samskriti took over Focus Dental Care, most targeted keywords were ranking on the 2nd and 3rd pages of Google, resulting in low visibility and limited patient enquiries.
- Low Local Visibility Across Two Locations: Despite Dr. Ajay Krishna's strong credentials as Hyderabad's Best Dentist (2015) and Health Business Leader Award winner (2014), both Gachibowli and Jubilee Hills branches lacked strong search engine ranking positions.
- Need for Qualified Leads and Brand Awareness: The client required not just traffic, but relevant, high-intent patient leads across key dental treatments, along with visibility on AI-driven search platforms like ChatGPT and Perplexity.
Testimonial
Dr Ajay Krishna about Samskriti:
"I am very pleased to post a review for Samskriti and team, I have been using there services since last 2 yrs and very much satisfied with the results and the courteous nature of the staff, they have been giving me on time A-Z solutions related to web based solutions and social media. I would definitely recommend there services to anybody looking for complete digital solutions. Thank you very happy to partner with u guys."
Highlights
60 keywords ranking on the 1st page of Google across both Gachibowli and Jubilee Hills locations
GBL Calls increased from 1,227 in 2024 to 1,531 in 2025
Total leads grew from 1,989 in 2024 to 2,158 in 2025 through treatment-specific PPC campaigns
Strategies Implemented
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Pay Per Click Management
Using demographic, interest, and location targeting in Gachibowli and Jubilee Hills along customised landing pages with A/B testing and remarketing — our Google Ads were optimized to improve visibility for key treatments like Dental Implants, Invisalign, Smile Makeovers, and Root Canals. In 2024, we focused on brand campaigns to boost traffic and search presence. In 2025, we shifted to treatment-specific campaigns with tailored landing pages, significantly improving ROI.
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Localized SEO
Through in-depth keyword research, we leveraged consistent content creation to build high-quality creatives. Our efforts also focused on optimizing the website for local search visibility, enhancing user experience, effectively utilizing local citations, and delivering relevant, location-specific content tailored to our target audience. This holistic approach helped strengthen domain authority, improve search engine rankings, and drive sustained organic growth.
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Content Marketing
We consistently produced high-quality content centered around Dr. Ajay Krishna's expertise, addressing common concerns, frequently asked questions, and emerging trends related to dental implants, cosmetic dentistry, smile makeovers, and other key treatments. Our content strategy included blogs, articles, listicles, guest posts, social media content, and visually engaging infographics.
