Client: Clarizen

Industry: Software Product – Project Management Software

Strategy: Paid Search Marketing (Google Ads & Bing) Search Engine Optimization

Year: July 2019


Challenge:

Clarizen, a project management software and collaborative work management company designed for organizations that value cross-company engagement. Clarizen company has approached Samskriti Business Solutions to make its web appearance and presence effective through the application of online marketing mix of SEO and PPC Services.

Key Focus:

Generate Leads at lower CPA MoM based on the budgets allocated.
Increase web traffic, brand awareness, enhancing ranking positions and service expansion for Clarizen.

clarizen Case study

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clarizen case study

Solution:

  • Over the period, since July 2019, we increased significant volume of traffic from different sources through our online marketing efforts.
  • Generated quality leads through all mediums of direct, organic, social and referral channels.
  • Created a positive brand image for Clarizen in the online arena leveraging all online mediums.
  • Achieved good number of keywords in the top 3 pages of SERP’s for targeted keyword variants.
  • Positioned top on both sponsored and organic search results for the specific set of keywords.
  • Using Web marketing as the more focused and result-oriented medium, we have driven expected ROI, brand awareness / visibility, positive reputation for Clarizen.
  • Created the new audience lists and expanded audience lists from the google suggested ideas to increase the traffic and conversions.
  • Tested in-market, detail demographics, combined audience etc. to drive relevant traffic and increase the conversions.
  • Implemented new strategies like creating new landing pages, expanded content on the landing pages and tested the different form fill options to increase the leads to website.
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