Clarizen's Scores 40X Leads with Cost per Lead Dropping by 62%
Challenges
- Clarizen, a global leader in collaborative work management software trusted by organizations in 79 countries.
- While their current campaigns were satisfactory, Clarizen aimed to optimize their marketing spend while increasing lead generation to gain a competitive edge. They also sought to boost organic traffic and maintain a strong search ranking.
In a highly competitive industry with numerous companies vying for customer attention and market share, achieving substantial growth is limited.
Optimizing their current campaigns and efforts to enable sizable growth becomes a highly challenging task due to Clarizen's market-leading presence. This calls for bringing our A-game, exploring and implementing novel PPC and SEO techniques to enable that desired growth.
Highlights
Accomplished a never before 61.27% decrease in the cost per lead
Recorded a remarkable 40x increase in high-quality leads across various channels
70% of the targeted keyword variants secured top positions in the first three pages of SERPs
Strategies Implemented
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Advanced SEO Optimizations
In addition to optimizing on-page and off-page parameters, we have implemented advanced SEO strategies, including international SEO techniques (hreflang tags and country-specific subdomains), structured data markup (Schema.org), targeted featured snippets, and topic clusters with pillar pages. These efforts have strengthened our online presence and improved visibility in search results.
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Targeted PPC Campaigns
We successfully executed targeted PPC campaigns by analysing performance data to identify peak conversion times and adjusting ad scheduling accordingly. Utilizing competitor targeting allowed us to reach potential customers interested in similar offerings. Continuous optimization and A/B testing of landing pages were performed to improve conversion rates and generate higher leads. Strategizing and implementing a few other novel PPC techniques, alongside regular best practices, helped us achieve our target in short time.
